Ecommerce is fast expanding as more companies go online to service clients. But as more businesses go online, you need to create an e-commerce marketing strategy that makes you stand out from the rest.
Take advantage of e-commerce marketing trends to make your company stand out. To help you boost your company’s online presence, we’ve compiled twelve e-commerce marketing trends.
1st Ecommerce marketing trend: Ecommerce platforms
With ecommerce platforms like Shopify and WooCommerce, opening an online store is simpler than ever. Sell your products or services online now since this ecommerce marketing trend is here to stay.
2nd Ecommerce Marketing Trend: Search engine optimization (SEO)
Creating SEO content for the other stages of the sales funnel is as important as optimizing your product pages. At this point, how can your company (or website) help people move forward in the sales funnel?
Here are some content suggestions for this e-commerce marketing trend:
- Blog
- Guide
- Infographic
- Video
The creation of SEO content involves several stages: from editing content and writing drafts to posting it. If you’re short on time, consider content marketing services. For example, our content marketing services handle everything.
3rd Ecommerce Marketing Trend: Conversion rate optimization (CRO)
With the help of this ecommerce marketing trend your company can make more money from current traffic.
Conversion rate optimization can help to increase income from existing traffic. Because the CRO tests how new designs, texts, or page features perform on your site.
For example, does Variant A sell more than Variant B? CRO can easily identify this.
Conversion rate optimization is simple with free tools like Google Optimize. Like other ecommerce marketing trends on this list, you can always hire a CRO specialist – and, of course, Seologic does provide CRO services.
4th Ecommerce Marketing Trend: Optimizing for the mobile experience
Optimizing for the mobile experience is another ecommerce marketing trends. Mobile devices are being used by an increasing number of consumers to make online purchases. Mobile transactions account for more than 40% of all online transactions. If you want to increase your e-commerce sales, you should start optimizing your site for mobile.
To guarantee mobile-friendliness, start with responsive design. Responsive design makes sure that your site looks good on any screen size your audience is using.
Your website may also include mobile-friendly elements like thumb-friendly buttons and a hamburger menu.
Providing a positive mobile experience keeps customers engaged and interested in your products.
5th Ecommerce Marketing Trend: Omnichannel Marketing Approach
Next on our ecommerce marketing trends list is the omnichannel marketing approach. People are using more channels than ever to find and interact with new companies. Single-channel communication with prospects is no longer acceptable.
That’s why taking an omnichannel approach to marketing is one of the largest e-commerce marketing trends. Your audience is reached and engaged with the help of omnichannel marketing. You create different touchpoints for your customers to interact with your brand.
You may combine different digital marketing methods, like:
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media marketing
- Social media advertising
- Email marketing
- Content marketing
With omnichannel marketing, you allow your audience to interact with your brand in the way that suits them best.
Buyers might find your brand through SEO, then follow you on social media and interact with your organic posts before they see a post they like and decide to buy.
Another person might find your company through your content, subscribe to your emails, and then buy something from you.
An omnichannel marketing approach increases online visibility and engagement.
6th Ecommerce Marketing Trend: Selling on Marketplaces
Using marketplaces is the second e-commerce marketing trend on our list.
E-commerce sales in the world increased from $3.3 trillion in 2019 to $4.2 trillion in 2020.With more people shopping online, you need to get your products in front of them.
Marketplaces are vital for increasing product sales. It’s just a question of reaching your prospects where they shop. Marketplaces are great for getting your product in front of new customers.
You may sell your products on different marketplaces, for example:
- Amazon Marketplace
- Walmart Marketplace
- Facebook Marketplace
- Target Plus
- Etsy
The choice of the marketplace will depend on your target audience and your product.
7th Ecommerce Marketing Trend: Shoppable Instagram Posts
Next on our list of ecommerce marketing trends is shoppable Instagram posts. Shoppable posts are typical Instagram posts with product links. These posts can help you sell more.
When selling on Instagram, you should use high-quality product photos. You may include different products and link to each one’s page.
Any product that catches the user’s eye may be clicked to take them to your Instagram shop for additional details.
They can also see your other products. To buy your product, the visitor just clicks a button to go to the product page on your site and buys it.
8th Ecommerce Marketing Trend: Implementing personalization
Personalization is one of the e-commerce trends that has remained relevant over the years. Hundreds of companies are fighting for your audience’s attention to sell their products. People don’t have time for irrelevant promotions, offers, and ads.
With personalization, you can provide your audience with the information they want and a customized experience.
Email is a great way to do personalization.
Subscribers to your email list can receive personalized content tailored to their interests. If you manage, for example, a clothing business and your subscriber is a shoe lover, you may send personalized emails about new shoe arrivals.
You may personalize emails by including the subscriber’s name. This small detail shows your audience that your email is targeted for them.
9th Ecommerce Marketing Trend: Creating video
The next ecommerce marketing trend is video promotion.
Video ads are a great way to get your audience interested in what you have to offer. Videos boost brand awareness by 139 % and increase conversions by 86 %.
Create videos on your products, industry news, or a behind-the-scenes look at your company. Engaging and informative videos will keep your audience interested.
You may share your videos on different digital platforms like email or social media. It’s a perfect method of promoting your content so that more people can discover your brand and business.
10th Ecommerce Marketing Trend: Connecting with micro-influencers
Connecting with micro-influencers is the next ecommerce marketing trend. According to an Influencer Marketing Hub, 91 % of respondents said that influencer marketing is an effective strategy.
While interaction with influencers is still popular, communication with micro-influencers is on the rise.
Micro-influencers are still influencers, but on a lower level.
They essentially target a particular market. These influencers have from a few thousand to a few hundred thousand followers. Many micro-influencers have a close-knit group of fans.
Micro-influencers allow you to reach people who are most interested in your product. It’s a good way to reach your target audience and promote your product.
So, how can you find micro-influencers?
You can look for industry-related posts on various social media channels. Use hashtags to see who is using them. You can also look at your audience’s followers to find influencers.
11th Ecommerce Marketing Trend: Retargeting Ads
The next ecommerce marketing trend we’ll discuss is retargeting. Retargeting advertisements (display ads) are a good way to re-engage leads who previously showed interest in your product. Your leads see these ads on websites after leaving your site.
Retargeting ads can help customers re-evaluate your brand and eventually convert. Many visitors quit your site because they are distracted or not ready to buy.
Putting retargeted ads in front of them makes them think again and buy.
Use high-quality images in your retargeted ads to encourage prospects to click. Prepare your advertising with informative content and a call to action (CTA) to help them take the next step.
12th Ecommerce Marketing Trend: Google Shopping Ads
Google Shopping ads are another ecommerce marketing trend. These ads are shown at the top of search results and feature products related to the user’s query.
Google Shopping ads include product photo, title and price.
You may also add special discounts, free delivery, and a star rating.
With help of these ads, you can appear at the top of relevant product searches. This is a good method of giving people a product’s preview and encouraging them to click and learn more.
Begin optimizing for these ecommerce marketing trends
With so many ecommerce trends, it may be difficult to know where to begin and how to integrate them. Seologic can help you create a marketing strategy.
Seologic team of over 100 specialists always ready to help you with your marketing strategy. Contact us online or call +13478979960 to discuss with a strategist our ecommerce marketing services.