Conversion rate optimization (CRO) is one of the goals of all marketing campaigns. Various metrics are used to evaluate the effectiveness of your paid ads and blog posts. Conversion rate is one of the most effective metrics for determining the performance of a marketing campaign. You can use a number of conversion rates to determine […]

Getting new leads and turning them into conversions requires a marketing investment. You’re glad when those leads turn into customers. But sometimes the cost of converting those leads outweighs their value. That’s why you need to monitor your Lifetime Value (LTV) to Customer Acquisition Cost (CAC) ratio so you’re not overpaying for customer acquisition. This […]

Ecommerce is fast expanding as more companies go online to service clients. But as more businesses go online, you need to create an e-commerce marketing strategy that makes you stand out from the rest. Take advantage of e-commerce marketing trends to make your company stand out. To help you boost your company’s online presence, we’ve […]