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It is sometimes difficult to face the fact that some pages on your website are more important than others, for example, when you’re immersed in your web design.
Oddly enough, but sometimes content managers and web designers forget to apply these methods to their websites to improve conversions.
In this article, I will try to describe methods that can significantly improve your site and increase conversions with just a few critical changes. After all, you can select those that bring the greatest results, in order to focus your attention on them.
Today we will learn how to optimize any of the important pages on your website. Are you ready? Let’s start!
Each of you has probably heard the word “optimize”, which is used in phrases such as” search engine optimization “(SEO) and” conversion rate optimization ” (CRO). Website optimization is the process of using tools that affect the performance of your website.
The optimization that we will consider today will create pages optimized for users. To achieve great results, it is better to start optimization with the most visited pages of your site.
There are 4 most significant pages on your website, like Home Page, About Page, Blog, Contact Us Page.
Let’s look at each of them. Remember that each site is different, but mostly these are some of the most visited pages on the website.
It’s no secret that when someone visits your site, your home page is the first page of your site that they will see. So this is the first impression of your site and it should be good.
Do you know that, on average, people spend 62 seconds viewing a website?
Therefore, it is important to place all the relevant facts about the business on the home page, but remember that your homepage is only the first step. The copy, design, and visual effects should guide the visitor to the following actions.
An about page is available on almost every website. An about page is commonly used by all types of businesses to give customers more information about who is involved in a given business and what exactly they do. Often, these stories are usually expressed in short articles, usually accompanied by photographs. An about page is often a reflection of the purpose and identity of the company, its owners, or high-ranking employees.
A blog page is a static page that includes all the blog posts. A blog can be an effective way to combine storytelling, product mentions, and sign–up links together to respond to potential customer inquiries. Therefore, blogging is a proven and reliable method of optimizing a website for business-related keywords.
Contact Us page is one of the most valuable pages on your website. And for most companies, it’s typically one of the most-visited site pages, as it serves as the lead-driver of a website. Here you will find a contact form to let the users or visitors fill out their information, the details of their message, and the reason for contacting the page.
This is where future customers decide whether or not to contact a business representative to learn more about his products and services.
Optimization will be suitable for all the listed pages: home page, About page, blog, and Contact Us page. There are 2 simple methods for each of the pages, and the features of improving these pages will follow from these methods.
The first method is all about the user, and the second is all about you. Let’s go!
Offer the user the information they are looking for.
Remember that we think about the user. Why are there users on our page or how did they get here? Let’s look at some facts to answer this question.
Professional advice: You can use visual elements, such as videos, pictures, charts, and others, to compress a lot of information on one page. The faster you understand what a user is looking for on your site, the faster it will lead us to the second question.
Now the user must do something on your site .The most important element on your web page is its call to action (CTA). But many website owners don’t know that every single page of a website must contain at least one CTA.
After all, the meaning of a web page is not that the user can visit and leave it, but that the user performs some action, for example: visited another page of your site or watched a video or registered on your site or completed a form? So don’t forget to provide users with one or two options for such actions on the page.
Examples of improving web pages
If we look at the example of the optimized home page, we can see that the page is structured and doesn’t contain a lot of text. CTA buttons contain a clear call to action, they are bright and crisp.Therefore, the headline should answer the question “what is the client looking for here?” and CTA buttons should tell the user what to do next.
Now let’s take a look at the About page.
There are many reasons why a user might visit the About page. Let’s take a look at a few of them. For example, a user wants to know what exactly the business does, whether it is successful or not, whether it is legal or not. All these reasons boil down to one, that the user wants to know as much information as possible. Ok, now let’s consider the company’s About page.
You ask why do users come here? Most likely, he wants to know information about the company, its history, and also about the products. And the more he wants to learn about the company, the more pronounced and specific the calls to action should become to help him find this information. Therefore, do not forget about the CTA. If everything is planned, we will get an increase in conversion and improvement in our brand, as well as attract the attention of users.
You can also use several practical applications to help you optimize your blog page.
Use one or two main CTAs on your blog’s home page to keep your readers awake. And so that he will learn more topics and finally subscribe to an interesting blog.
Of course, you can use a sales line, customer support, and a chatbot, or others, to get users to the best point of contact. We need to optimize product and landing pages to draw in leads and sign-ups for specific products they offers.
Now that we have learned the basis for improving your pages, and also analyzed it with examples now we will look at some specific tips that will help you improve each of the four most important pages. Let’s start!
Ask the User to Act On Your Content
As a website owner, you should be able to attract your visitors and increase the conversion rate on your site. Look at your most visited pages, understand why users are there or what they like about your site. And to attract your visitors and boost conversions on your site, use the methods that we have analyzed today. You can also attract more interested users with this optimization framework.
Try it and you will definitely be able to improve your web pages.
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