It is sometimes difficult to face the fact that some pages on your website are more important than others, for example, when you’re immersed in your web design.
Oddly enough, but sometimes content managers and web designers forget to apply these methods to their websites to improve conversions.
In this article, I will try to describe methods that can significantly improve your site and increase conversions with just a few critical changes. After all, you can select those that bring the greatest results, in order to focus your attention on them.
Today we will learn how to optimize any of the important pages on your website. Are you ready? Let’s start!
What is website optimization?
Each of you has probably heard the word “optimize”, which is used in phrases such as” search engine optimization “(SEO) and” conversion rate optimization ” (CRO). Website optimization is the process of using tools that affect the performance of your website.
The optimization that we will consider today will create pages optimized for users. To achieve great results, it is better to start optimization with the most visited pages of your site.
There are 4 most significant pages on your website, like Home Page, About Page, Blog, Contact Us Page.
Let’s look at each of them. Remember that each site is different, but mostly these are some of the most visited pages on the website.
Home Page
It’s no secret that when someone visits your site, your home page is the first page of your site that they will see. So this is the first impression of your site and it should be good.
Do you know that, on average, people spend 62 seconds viewing a website?
Therefore, it is important to place all the relevant facts about the business on the home page, but remember that your homepage is only the first step. The copy, design, and visual effects should guide the visitor to the following actions.
About Page
An about page is available on almost every website. An about page is commonly used by all types of businesses to give customers more information about who is involved in a given business and what exactly they do. Often, these stories are usually expressed in short articles, usually accompanied by photographs. An about page is often a reflection of the purpose and identity of the company, its owners, or high-ranking employees.
Blog Page
A blog page is a static page that includes all the blog posts. A blog can be an effective way to combine storytelling, product mentions, and sign–up links together to respond to potential customer inquiries. Therefore, blogging is a proven and reliable method of optimizing a website for business-related keywords.
Contact Us Page
Contact Us page is one of the most valuable pages on your website. And for most companies, it’s typically one of the most-visited site pages, as it serves as the lead-driver of a website. Here you will find a contact form to let the users or visitors fill out their information, the details of their message, and the reason for contacting the page.
This is where future customers decide whether or not to contact a business representative to learn more about his products and services.
How to improve A Web Page
Optimization will be suitable for all the listed pages: home page, About page, blog, and Contact Us page. There are 2 simple methods for each of the pages, and the features of improving these pages will follow from these methods.
The first method is all about the user, and the second is all about you. Let’s go!
Offer the user the information they are looking for.
Remember that we think about the user. Why are there users on our page or how did they get here? Let’s look at some facts to answer this question.
- First, we need to understand where they came from, that is, how the user came to your site so that you can deliver relevant content.
- If they came from a search engine, you need to understand what they were looking for to find you. If through the mail, then understand what kind of email. If through another website, then understand what kind of site it was and how long it has been referring to your URL.
- What do they want to know on your page? Remember that a single page can only contain a limited amount of information, so you have to decide what kind of information it will be. After all, the more information you have, the less likely it is that the user will be able to remember something on your site. Specify less, and they will most likely remember you.
Professional advice: You can use visual elements, such as videos, pictures, charts, and others, to compress a lot of information on one page. The faster you understand what a user is looking for on your site, the faster it will lead us to the second question.
Define a goal for the user as soon as he finds the information.
Now the user must do something on your site .The most important element on your web page is its call to action (CTA). But many website owners don’t know that every single page of a website must contain at least one CTA.
After all, the meaning of a web page is not that the user can visit and leave it, but that the user performs some action, for example: visited another page of your site or watched a video or registered on your site or completed a form? So don’t forget to provide users with one or two options for such actions on the page.
Examples of improving web pages
Optimized website home page
If we look at the example of the optimized home page, we can see that the page is structured and doesn’t contain a lot of text. CTA buttons contain a clear call to action, they are bright and crisp.Therefore, the headline should answer the question “what is the client looking for here?” and CTA buttons should tell the user what to do next.
Now let’s take a look at the About page.
Optimized Website About Page
There are many reasons why a user might visit the About page. Let’s take a look at a few of them. For example, a user wants to know what exactly the business does, whether it is successful or not, whether it is legal or not. All these reasons boil down to one, that the user wants to know as much information as possible. Ok, now let’s consider the company’s About page.
You ask why do users come here? Most likely, he wants to know information about the company, its history, and also about the products. And the more he wants to learn about the company, the more pronounced and specific the calls to action should become to help him find this information. Therefore, do not forget about the CTA. If everything is planned, we will get an increase in conversion and improvement in our brand, as well as attract the attention of users.
Optimized Website Blog Page
You can also use several practical applications to help you optimize your blog page.
Use one or two main CTAs on your blog’s home page to keep your readers awake. And so that he will learn more topics and finally subscribe to an interesting blog.
Optimized Website Contact Us Page
Of course, you can use a sales line, customer support, and a chatbot, or others, to get users to the best point of contact. We need to optimize product and landing pages to draw in leads and sign-ups for specific products they offers.
Tips for improving each Page
Now that we have learned the basis for improving your pages, and also analyzed it with examples now we will look at some specific tips that will help you improve each of the four most important pages. Let’s start!
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- Home Page
- Try to attract the attention of users with large headlines, and also, do not post a lot of information. Do not forget about the CTA buttons, they should be bright, noticeable, and easy to click so that the user can navigate through the pages.
- Make the Navigation Menu Clear. It should be clear so that the user finds the place on the site where he wants to get to.
- Provide flow. Make it more noticeable where the user should go and what he should do next.
- About Page
- You should specify the most important and up-to-date information here. He came to this page to find answers to his questions.
- Don’t forget to specify at least one CTA. Because most people aren’t just looking for information, they’re looking for deeper interaction.
- Blog
- Most users will want to read the most recent articles, so put them at the beginning. You can also filter the news, for example, as «most recent” or» most popular”.
- Include CTA. You can also put CTAs on the sidebars, in the footer, and in other places, so users can subscribe to your blog.
- Contact Us Page
- Remember that of all the web pages, the Contact Us page is the most important. Put the information that the user is looking for, such as an email address, phone number, postal address, and so on.
- Use CTAs that allow the user to easily contact you. Make the CTA really obvious and attract users with it, so that users want you to type and find out about your products.
- Home Page
Ask the User to Act On Your Content
As a website owner, you should be able to attract your visitors and increase the conversion rate on your site. Look at your most visited pages, understand why users are there or what they like about your site. And to attract your visitors and boost conversions on your site, use the methods that we have analyzed today. You can also attract more interested users with this optimization framework.
Try it and you will definitely be able to improve your web pages.