E-Commerce (Beauty Industry)

An Online-shop of beauty products developing their website

506%

average ROAS

average CPP (Cost Per Purchase)

$1k/day

in ad spend

Customer request

To launch a Facebook Ad campaign and generate 20+ purchases daily.

Let’s Begin Your Success Story

It’s very easy, leave a request and our manager will contact you within a day.

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Challenges

To find the right target audience

The first challenge was to find a motivated target audience that would be highly-interested in the projects.

Outperform the competitors

The second challenge was to make sure we didn’t lag behind our competitors in terms of promoted content and visuals.

Prevent ad fatigue

The third challenge was to make sure that the audience didn't see our advertising too often, so that they didn't become irritated or tired of it, and so that we could engage more leads

Conduct A/B testing

The fourth challenge was to carry out comprehensive testing with different creatives to determine which kind of content is most appealing to our target audience.

What we've done

Run traffic campaign to the website, collected sufficient pixel data;
Created custom audiences with high intent;
Launched 5 ad sets (3 of them were lookalike audiences and 2 of them were retargeting). However, only 3 of the launched audiences achieved high results;
Turned off low ineffective ad sets;
Started scaling the daily budget gradually from $100 to $1k.