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Challenges
To find the right target audience
The first challenge was to find a motivated target audience that would be highly-interested in the projects.
Outperform the competitors
The second challenge was to make sure we didn’t lag behind our competitors in terms of promoted content and visuals.
Prevent ad fatigue
The third challenge was to make sure that the audience didn't see our advertising too often, so that they didn't become irritated or tired of it, and so that we could engage more leads.
Conduct A/B testing
The fourth challenge was to carry out comprehensive testing with different creatives to determine which kind of content is most appealing to our target audience.
What we've done
- Drove traffic using a unique combination of Google Shopping, Product Listing Ads and text ads with a focus on geo-local targeting for the client's shop;
- Regularly researched keywords, adjusted bids and carried out A/B testing of the campaign;
- Created new ads with titles and descriptions, each with a specific keyword;
- Fixed the issue with e-commerce tracking. The online furniture store's Google Ads campaigns were not being well-tracked, measured and significantly lacked accountability.
The Results
5.3x
average ROAS
55%
Increase in revenue
51%
Increase in conversions
Client Testimonials
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