E-COMMERCE (Home Goods)

An online shop trading high-end home goods.

76%

Decrease in CPL

4,6x

Increase in Conversions

2,8x

Increase in Conversion Rate

Customer request

To decrease cost per lead and Ad budget.

Category: Pay Per Click Services

Let’s Begin Your Success Story

It’s very easy, leave a request and our manager will contact you within a day.

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Challenges

To find the right target audience

The first challenge was to find a motivated target audience that would be highly-interested in the projects.

Outperform the competitors

The second challenge was to make sure we didn’t lag behind our competitors in terms of promoted content and visuals.

Prevent ad fatigue

The third challenge was to make sure that the audience didn't see our advertising too often, so that they didn't become irritated or tired of it, and so that we could engage more leads.

Conduct A/B testing

The fourth challenge was to carry out comprehensive testing with different creatives to determine which kind of content is most appealing to our target audience.

What we've done

Fixed conversion tracking (previously, there were conversions such as “All Page Views” and other settings like “Count Every Conversion”). We set up “Count One Conversion” and added all new triggers and tags inside GTM;
Created new ads with headlines & descriptions that included the specific seed keyword in each;
Optimized landing pages (headlines, benefits section, CTA, design).

The Results

76%