Glass and Glazing Industry

A reputable Australian glass and glazing company dealing with a high CPL.
800%

average ROAS
2.3x

Decrease in Cost Per Lead
29%

Increase in Conversions
CUSTOMER REQUEST
To reduce Cost Per Lead (CPL) up to $30 and increase the number of leads
Let’s Begin Your Success Story
It’s very easy, leave a request and our manager will contact you within a day.
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Challenges

To understand the target audience
To understand the target audience
The first challenge was to understand the target audience and their demands.
Generate traffic
Generate traffic
The second challenge was to increase traffic to the campaigns and gather more leads while keeping the cost per lead low (CPL).
Prevent ad fatigue
Prevent ad fatigue
The third challenge was to make sure that the audience didn't see our advertising too often, so that they didn't become irritated or tired of it, and so that we could engage more leads.
Conduct A/B testing
Conduct A/B testing
The fourth challenge was to carry out comprehensive testing with different creatives to determine which kind of content is most appealing to our target audience.

What we've done

  • made high-conversion landing pages for each client’s direction;
  • created new Facebook ad account structure and used new audience segments;
  • made eye-catching images for Facebook Ads campaigns using the client’s implemented projects' photos;
  • reduced client’s Google Ads budget and instead increased Facebook Ad campaigns.

The Results

800%
average ROAS
2.3x
Decrease in Cost Per Lead
29%
Increase in Conversions
$28
average Cost Per Lead

Client Testimonials

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