Glass and Glazing Industry

A reputable Australian glass and glazing company dealing with a high CPL.

800%

average ROAS

2.3x

Decrease in Cost Per Lead

29%

Increase in Conversions

CUSTOMER REQUEST

To reduce Cost Per Lead (CPL) up to $30 and increase the number of leads

Category: Facebook PPC Management, Google Ad Services

Let’s Begin Your Success Story

It’s very easy, leave a request and our manager will contact you within a day.

Challenges

To understand the target audience

To understand the target audience

The first challenge was to understand the target audience and their demands.

Generate traffic

Generate traffic

The second challenge was to increase traffic to the campaigns and gather more leads while keeping the cost per lead low (CPL).

Prevent ad fatigue

Prevent ad fatigue

The third challenge was to make sure that the audience didn't see our advertising too often, so that they didn't become irritated or tired of it, and so that we could engage more leads.

Conduct A/B testing

Conduct A/B testing

The fourth challenge was to carry out comprehensive testing with different creatives to determine which kind of content is most appealing to our target audience.

What we've done

made high-conversion landing pages for each client’s direction;
created new Facebook ad account structure and used new audience segments;
made eye-catching images for Facebook Ads campaigns using the client’s implemented projects' photos;
reduced client’s Google Ads budget and instead increased Facebook Ad campaigns.

The Results

800%

average ROAS

2.3x

Decrease in Cost Per Lead

29%

Increase in Conversions

$28

average Cost Per Lead

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