E-Commerce (Fashion Industry)

A fashion industry online-shop trying to increase the return on ad spend.

27%

Increase in ROAS

374%

Increase in monthly revenue from Facebook Ads

195%

Increase in conversion

Customer request

To achieve a ROAS increase of 15% from Facebook Ads

Category: Facebook Ads E-commerce Service

Let’s Begin Your Success Story

It’s very easy, leave a request and our manager will contact you within a day.

Challenges

To find the right target audience

To find the right target audience

The first challenge was to find a motivated target audience that would be highly-interested in the projects.

Outperform the competitors

Outperform the competitors

The second challenge was to make sure we didn’t lag behind our competitors in terms of promoted content and visuals.

Prevent ad fatigue

Prevent ad fatigue

The third challenge was to make sure that the audience didn't see our advertising too often, so that they didn't become irritated or tired of it, and so that we could engage more leads.

Conduct A/B testing

Conduct A/B testing

The fourth challenge was to carry out comprehensive testing with different creatives to determine which kind of content is most appealing to our target audience.

What we've done

Created video ads (only image ads were used in previous campaign);
Restructured the entire account;
Scaled ad spend by 50% the first day our campaigns went live.

The Results

27%

Increase in ROAS

374%

Increase in monthly revenue from Facebook Ads

195%

Increase in conversion

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