E-Commerce (Jewelry & Accessories)

A jewelry and accessories online-shop trying to increase its return on ad spend.

4.1x

Increase in ROAS

2370%

Increase in monthly orders

Customer request

To focus on B2C sales with world-wide delivery (previously, it was mostly a wholesale business).

Category: Facebook Advertising for E-commerce

Let’s Begin Your Success Story

It’s very easy, leave a request and our manager will contact you within a day.

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Challenges

To find the right target audience

The first challenge was to find a motivated target audience that would be highly-interested in the projects.

Outperform the competitors

The second challenge was to make sure we didn’t lag behind our competitors in terms of promoted content and visuals.

Prevent ad fatigue

The third challenge was to make sure that the audience didn't see our advertising too often, so that they didn't become irritated or tired of it, and so that we could engage more leads.

Conduct A/B testing

The fourth challenge was to carry out comprehensive testing with different creatives to determine which kind of content is most appealing to our target audience.

What we've done

Built out a full-funnel approach;
Made video creatives based on existing assets and in-house resources;
Created a new ad account structure and used new audience segments.

The Results