B2B SAAS (software for retrospective meetings)

The company deals with software for creating more efficient retrospective meetings.

86%

Decrease in Cost Per Conversion

121%

Boost of Total Client Base

from 20 to 2,420

Increased the number of conversions in a month after 6 months campaign

Customer request

To decrease Cost Per Conversion and boost total client base.

Category: Pay Per Click Services, Google Adwords Management Services

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Challenges

To find the way to boost the audience

The first challenge was to understand how to invigorate the audience.

To make sure landing pages look good

The second task was to go over all of the landing pages and make sure they wouldn’t irritate the users.

To Prevent ad fatigue

The third challenge was to make sure that the audience didn't see our advertising too often, so that they didn't become irritated or tired of it, and so that we could engage more leads.

To Conduct A/B testing

The fourth challenge was to carry out comprehensive testing with different creatives to determine which kind of content is most appealing to our target audience.

What we've done

Created new triggers and tags in their Google Tag Manager account that refined and optimized the specific events that were most important to track;
Reached users at different levels of assumed consumer intent by running ads on Google;
Introduced Google display campaigns that addressed user needs at both the top and middle of the marketing funnel.

The Results

86%

Decrease in Cost Per Conversion

121%

Boost of Total Client Base

from 20 to 2,420

Increased the number of conversions in a month after 6 months campaign

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