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Digital Agency > Google Display Ads services

Cases

B2B SAAS (Sales Management Software)
B2B SAAS (Sales Management Software)
The fourth challenge was to carry out comprehensive testing with different creatives to determine which kind of content is most appealing to our target audience.
The landing page structure was redesigned, with fewer text at the top of pages and the addition of contact forms with visible calls to action;
To increase the number of conversions, keyword conversion rates were analyzed and the list of more general keywords was expanded;
In order to get more coverage, GDN Ads was launched.
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B2B SAAS (software for retrospective meetings)
B2B SAAS (software for retrospective meetings)
Created new triggers and tags in their Google Tag Manager account that refined and optimized the specific events that were most important to track;
Reached users at different levels of assumed consumer intent by running ads on Google;
Introduced Google display campaigns that addressed user needs at both the top and middle of the marketing funnel.
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E-COMMERCE (Furniture Store)
E-COMMERCE (Furniture Store)
Drove traffic using a unique combination of Google Shopping, Product Listing Ads and text ads with a focus on geo-local targeting for the client's shop;
Regularly researched keywords, adjusted bids and carried out A/B testing of the campaign;
Created new ads with titles and descriptions, each with a specific keyword;
Fixed the issue with e-commerce tracking. The online furniture store's Google Ads campaigns were not being well-tracked, measured and significantly lacked accountability.
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E-COMMERCE (Home Goods)
E-COMMERCE (Home Goods)
Fixed conversion tracking (previously, there were conversions such as “All Page Views” and other settings like “Count Every Conversion”). We set up “Count One Conversion” and added all new triggers and tags inside GTM;
Created new ads with headlines & descriptions that included the specific seed keyword in each;
Optimized landing pages (headlines, benefits section, CTA, design).
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B2B SAAS (Gym Management Software)
B2B SAAS (Gym Management Software)
Created exclusion audiences based on active users from CRM (so the client stopped wasting ad budget on their existing customers);
Implemented more widen negative keyword lists;
Paused ads with certain keywords that weren’t performing well;
Removed broad match keywords and replaced them with phrase match (we took full control of search terms and decreased spending on irrelevant search terms);
Fixed geotargeting (turned off audiences with low conversions).
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All Cases

Display Ad Services

Advertising on display networks is a low-cost technique to maximize results. A large reward may also imply a high risk.With so many targeting, placement, and bidding options, making the incorrect choice may cost you. You need the right partner to make digital display advertising lucrative.
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Some of the Clients We’ve Helped

We pride ourselves on providing value for our clients. Our clients come from all over: from legacy brands ready to embrace innovative marketing strategies to start-ups on the verge of disrupting entire industries. Take a look at some of them.

clients

How can we help you?

The Seologic team can help you with anything from ad production to targeting and analytics. For various sites, we have managed tremendously lucrative ad campaigns via the Google Display Network.
Campaign Structure

Campaign Structure

A strategy is essential to a successful display advertising campaign. Seologic begins with defining your campaign's objectives. Our team set up your campaign for success after we chose the best display networks and publications to reach your target audience, then we set it up.

Targeting Skills

Targeting Skills

For a display advertising campaign to be successful, you need to know your target demographics, habits, and sites they visit. We segment and analyze your ad audience to find the ideal keywords and website placements to reach them. Then we monitor and tweak your marketing targeting to keep you on track.

Ad Optimizer

Ad Optimizer

In order to produce leads, we optimize your offer and advertisements. Our creative team can develop advertisements with clear calls-to-action that maximize click-through rates while maintaining brand consistency. We tend to construct two versions of your advertisement for A/B testing, halting the worst performing one while promoting the best one.

Landing Page Design

Landing Page Design

Landing pages are a marketer's best tool for collecting leads and obtaining contact information. We provide tailored landing page tactics to enhance conversions and relevance. Our in-house designers guarantee that each landing page matches your ad, offer, and corporate logo.

Analysis

Analysis

Following the launch of your display network advertising campaign, we regularly analyze and optimize it. Then we integrate your marketing automation and sales CRM platforms for full lead attribution. We believe in being open and honest with our clients, thus we will provide you with frequent reports with extensive statistics and expert performance evaluation.

Niches

Ecommerce

Ecommerce

Fin-Tech

Fin-Tech

BI

BI

Technology

Technology

AR/VR

AR/VR

Medical Devices

Medical Devices

IoT

IoT

Semiconductor and Consumer Electronics

Semiconductor and Consumer Electronics

AdTech

AdTech

Your business

Your business

Cyber Security

Cyber Security

SaaS

SaaS

Media

Media

AgriTech

AgriTech

Display Advertising Types

Native Advertising

Native ads are meant to integrate smoothly into a page. So much so that companies must add the word "sponsored" somewhere in their material so audiences know they are being promoted to, no matter how genuine the ad looks to be.

Native advertisements might be whitepapers, blog pieces, news stories, or reviews. They don't mislead people, but they do get people's attention without taking away from their overall experience.

They don't mislead people, but they do get people's attention without taking away from their overall experience.

Responsive Display Advertisements

Responsive display ads dynamically alter in size, look, and format to fit the available space on the Google Display Network, depending on the device your audience is using.

Your display ad is more likely to appear on any device and on any site they visit long after they've connected with your business previously.

Dynamic Retargeting Display Ads

Dynamic display advertising allows you to be more creative with retargeting. You may not only retarget audiences that have shown interest in your products , but also modify the messaging to attract them to come back and convert.

Frequently Asked Questions

This is a grouping of websites that show advertisements, including Google Finance, Gmail, Blogger, and Youtube. Any app that has chosen to join the Google Display Network.
The Google Display Network reaches potential customers even before they search on Google. Your ads are shown to those who visit websites and applications related to your product or service. It is a marketing strategy that lets your business approach clients early in the purchasing cycle.
Many advertisers avoid Display advertisements because they believe they are only beneficial for brand recognition. Another misconception about Display advertisements is that they are just for big firms with big expenditures. GBIM says neither of these ideas apply to Display advertisements. Users can surely direct action display adverts. That is, display advertisements may undoubtedly create quality leads. The message differs. A branding ad carries simply your brand. A call to action is excellent in a lead generating ad. A captivating offer that draws your prospects, a well-defined call to action, and a landing page that further encourages your prospects to act are all required aspects of a lead generation ad.
The efficacy of your AdWords Display ad is used to calculate your marketing ROI. Verify that your Display ad campaign is active and that your ad is visible on the network. Your Google Advertising Account shows you a list of websites and applications that show your ads. Your impressions and conversions will improve as a result. You may improve your campaign's effectiveness by removing low-performing advertisements and incorporating more related ones. Finally, you can track which demographics respond to your advertising to maximize their impact. In this manner, AdWords Display advertisements have three checkpoints.

Every business is different, so we offer the tools you need.

Google Ads Management
Google Ads Management
Google is an advertising medium with over 4 billion searches per day. By using its search capabilities, you will 100% attract attention and, accordingly, new users.
Facebook Ads management services
Facebook Ads management services
We will help you lead your company to success and make it reach its potential. To convince you of this, we suggest that you request a free digital marketing review from us.
Google Shopping Management Services
Google Shopping Management Services
Google Shopping campaigns are a terrific method for ecommerce firms to engage prospective customers. It is a powerful and adaptable tool that may assist ecommerce companies achieve particular goals like increasing sales volume or advertisin
Google Ads Remarketing
Google Ads Remarketing
Seologic can help you design a retargeting plan. We optimize your campaign for conversions from audience segmentation to ad content and creative design.
Google Ads Consultants
Google Ads Consultants
Seologic helps different kinds of businesses maximize their marketing budgets by using paid traffic channels like Google Ads. No matter what business you run, our specialists will help you reach your target market. What's more, our cleverly
Facebook Ads Retargeting
Facebook Ads Retargeting
It is a PPC approach that shows advertisements to individuals who are already familiar with your brand. Consider the visitors to your website who left without purchasing.
Facebook Ads for Ecommerce
Facebook Ads for Ecommerce
Seologic helps different kinds of businesses maximize their marketing budgets by using paid traffic channels like Google Ads. No matter what business you run, our specialists will help you reach your target market. What's more, our cleverly

Client Testimonials

  • STEVE MORGAN
  • ADAM REYNOLDS
  • LAUREN NESTOR
STEVE MORGAN

“It was a great experience working with Seologic. Their staff were responsive, knowledgeable, and very strategic. The results were exactly what we wanted! I highly recommend reaching out to them! ”

ADAM REYNOLDS

“Seologic has absolutely helped my business grow. It takes work to get top placement on Google. They helped with that. Taking us from the 20th page on Google to the 2nd is no small achievement. Thank you Seologic.“

LAUREN NESTOR

“I have been working with Seologic for 3 years. I have worked with them on several projects and have suggested the company to a number of friends. Their team really knows what they are talking about. Certainly my only choice when it comes to SEO and PPC. Definitely recommend it!”

Our news

Read the latest news posted regularly by our experts

What Is and How to Fix Google Ads Disapproval

Your ad copy was engaging, your landing page was informative, and you chose the right keywords - you’ve launched a great ad campaign. When you c...

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Important Conversion Rate Metrics You Should Pay Attention To

Conversion rate optimization (CRO) is one of the goals of all marketing campaigns. Various metrics are used to evaluate the effectiveness of your paid...

20 / 03 / 2022
What Is a LTV/CAC Ratio and How to Improve It

Getting new leads and turning them into conversions requires a marketing investment. You're glad when those leads turn into customers. But sometimes t...

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