Ecommerce PPC Agency

Boost your ROI and quality traffic with efficient PPC management.
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Cases

E-COMMERCE (Furniture Store)
E-COMMERCE (Furniture Store)
Drove traffic using a unique combination of Google Shopping, Product Listing Ads and text ads with a focus on geo-local targeting for the client's shop;
Regularly researched keywords, adjusted bids and carried out A/B testing of the campaign;
Created new ads with titles and descriptions, each with a specific keyword;
Fixed the issue with e-commerce tracking. The online furniture store's Google Ads campaigns were not being well-tracked, measured and significantly lacked accountability.
E-COMMERCE (Home Goods)
E-COMMERCE (Home Goods)
Fixed conversion tracking (previously, there were conversions such as “All Page Views” and other settings like “Count Every Conversion”). We set up “Count One Conversion” and added all new triggers and tags inside GTM;
Created new ads with headlines & descriptions that included the specific seed keyword in each;
Optimized landing pages (headlines, benefits section, CTA, design).
E-Commerce (Jewelry & Accessories)
E-Commerce (Jewelry & Accessories)
Built out a full-funnel approach;
Made video creatives based on existing assets and in-house resources;
Created a new ad account structure and used new audience segments.
E-Commerce (Fashion Industry)
E-Commerce (Fashion Industry)
Created video ads (only image ads were used in previous campaign);
Restructured the entire account;
Scaled ad spend by 50% the first day our campaigns went live.
E-Commerce (Beauty Industry)
E-Commerce (Beauty Industry)
Run traffic campaign to the website, collected sufficient pixel data;
Created custom audiences with high intent;
Launched 5 ad sets (3 of them were lookalike audiences and 2 of them were retargeting). However, only 3 of the launched audiences achieved high results;
Turned off low ineffective ad sets;
Started scaling the daily budget gradually from $100 to $1k.
Glass and Glazing Industry
Glass and Glazing Industry
made high-conversion landing pages for each client’s direction;
created new Facebook ad account structure and used new audience segments;
made eye-catching images for Facebook Ads campaigns using the client’s implemented projects' photos;
reduced client’s Google Ads budget and instead increased Facebook Ad campaigns.
SAAS-business
SAAS-business
A detailed analysis of competitors has been carried out to assess traffic potential and target regions. The key directions of ranking of competitors have been identified. A resource development strategy has been developed for resource development for targeted requests. We collected about 1000 key queries with frequencies of 300–10 000 searches per month, all with a cost per click.
Organization of weddings
Organization of weddings
During 5 months of running an advertising campaign, we consistently delivered 50-70 leads from Facebook (this is 60% more compared to the previous experience of launching Facebook Ads).
At the same time, the CPA was in the $ 19-$ 35 range ((depending on the season), which is 50% less than in the previous experience of launching advertising on Facebook.
Luxury household goods
Luxury household goods
The analysis of the current advertising campaign in Google Ads was carried out.
Analyzed settings and fixed errors in conversion tracking settings in Google Analytics.
Separate ads have been developed for each group of queries (with relevant headlines, descriptions).
Traffic went to a website that was under - optimized for conversions in the operating campaign. So, dedicated Landing Pages were created with developed headings, benefits, call to action and design.

PPC Management For eCommerce

Google Ads

Google Ads

We do our best to attract relevant traffic to your online store using specified keywords.

Shopping Ads

Shopping Ads

We apply shopping ads to promote your products. So that the potential buyers could see appealing product images.

Retargeting Ads

Retargeting Ads

They bring site visitors back. Your advertisements will appear on other websites they visit.

Display Ads

Display Ads

Advertising featuring images and other interactive components are called Google Display Advertising. It places ads on different websites.

YT Ads

YT Ads

YouTube is the second largest search engine and offers great potential for retargeting.

Bing Ads

Bing Ads

It is very similar to Google AdWords. Bing Ads is a form of paid advertising that uses Microsoft's Bing search engine to drive traffic to websites and target buyers.

Some of the Clients We’ve Helped

We pride ourselves on providing value for our clients. Our clients come from all over: from legacy brands ready to embrace innovative marketing strategies to start-ups on the verge of disrupting entire industries. Take a look at some of them.

clients

How do we manage Shopping Ads

PPC advertising seems quite simple, but for an e-commerce project, it's a lot of work, time and money that could have been better spent on your company's growth.

Pay Per Click administration is not rocket science either, right? Keywords, items, and bids, that's what it is. Well, not quite.

Our team has supervised the management of hundreds of thousands of dollars in Google Ads, Bing Ads, and Shopping Ads and we know how hard it may be.

There is also audience research, competition research, ad copy research, price-point research, ad scheduling, and manual bidding methods. In order to conduct our job, we go over all of the past data to see potential weak points.

You'll be able to view your campaign's progress once you've logged into your account. We constantly optimize our bids for your products, modifying various techniques and periods based on when people are buying. We want to make sure that your ad spend is giving you the best return on investment.

Delegate your account to a professional PPC expert.

Delegate your account to a professional PPC expert.

An account manager from our in-house team, as well as an expert in PPC, will work with you to make sure we are meeting all of your company's needs.

In addition, this is where we discuss and agree on all of our expectations. We need to make sure that all of our objectives are in line with yours.

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Keywords & Google Merchant Account

Keywords & Google Merchant Account

Any effective eCommerce campaign requires keyword research. When conducting eCommerce keyword research, we want to ensure that we are targeting buyers who are actively looking to make a purchase.

We will do research to identify business opportunities for you. Keywords are the search terms that people use to find anything they're looking for on search engines.

We look at tens of thousands of keywords and analyze the search traffic, competition, and costs to find the optimal keywords for your ad campaign.

We then present our findings to you. We want you to fully comprehend the advantages of selecting numerous keywords that you may not have considered.

Management and creation of advertisements

Management and creation of advertisements

Are you having trouble reaching out to eCommerce customers who are looking for your products? It can be a real challenge to conquer Shopping ads without the correct plan. Ads and good PPC management are a part of that plan.

Google Search and Shopping Ads are powerful tools for increasing traffic and sales, as any eCommerce retailer knows. However, obtaining click-throughs and conversion rates might be difficult.

Ad clicks have a conversion rate of less than 1%. However, our Google Ads managers can assist you. Our experts have assisted numerous firms in increasing conversion rates, and we can do the same for you.

Our mission is to help our eCommerce clients become more profitable. We have a thorough awareness of fulfillment expenses, goods costs, and the statistics that must be met in order to boost our clients' profitability.

We're producing tangible outcomes rather than just clicks.

Analysis & Reporting

Analysis & Reporting

Get access to your live bespoke dashboard that tracks all of your ad expenditure, your website and any other marketing initiatives we've set up for you.

We will report on your campaign on a monthly basis. You will receive customized reports based on the KPIs defined throughout our new client on-boarding process.

Niches

Ecommerce

Ecommerce

Fin-Tech

Fin-Tech

BI

BI

Technology

Technology

AR/VR

AR/VR

Medical Devices

Medical Devices

IoT

IoT

Semiconductor and Consumer Electronics

Semiconductor and Consumer Electronics

AdTech

AdTech

Your business

Your business

Cyber Security

Cyber Security

SaaS

SaaS

Media

Media

AgriTech

AgriTech

Seologic will manage your PPS tasks

Here’s the list of our primary directions of work. They may change and evolve according to the project and its scope.

  • Ecommerce PPC ROI reporting
  • Google & Bing Shopping Feed Management
  • Google Text Ad Remarketing & Banner Remarketing
  • Google Display Network
  • In-Store Visit Reporting
  • Google customer match & audience match
  • Facebook Dynamic Remarketing
  • Google Dynamic Remarketing
  • Initial campaign development & strategy
  • Advanced keyword research and selection
  • Industry analysis
  • Ad campaign copywriting
  • Ad copy performance testing
  • Ongoing keyword development and tweaking
  • Dynamic keyword insertion into ads
  • Google Analytics integration & goal tracking
  • Results analysis/reporting
  • Strategic bid management
  • PPC account settings monitoring (Ex. Geotargeting)
  • Monitoring clicks, conversions and click fraud activity
  • Setup and management of rule based bidding
  • Website conversion analysis reporting
  • Banner ad design for display and remarketing
  • Website conversion analysis implementation
  • Landing page performance testing
  • Multivariant testing ecommerce store & checkout/cart process

Frequently Asked Questions

We monitor some key metrics. We will assess how much traffic your website receives and how many visitors really convert.
The monthly traffic varies. It depends on a campaign's success and your advertising budget. More fuel means more outcomes for you.
The number of conversions varies. Our advertising will be able to track results. This will help us to gradually increase our ad campaign performance. Given this, we expect your conversion rate to improve over time.
However, there are extrinsic factors that influence conversions that we cannot control.
Advertising on Google can be costly. They charge per click, so you pay each time someone clicks on your ads. But it's usually really good traffic. It's typically worth the cost to advertise to those who want your goods or services.
We advise our clients to examine the average customer lifetime value. Once you know this, figure out how much you're willing to spend on one consumer. Budgets for small enterprises start at $2,500/month.
You will work with a dedicated PPC account manager. This expert is familiar with PPC advertising and has worked with clients in your sector. A supervisor will check all the data and recommendations before sending them to you. This is to avoid difficult circumstances.
We will send you a brief to fill out. Our team will contact you to discuss it and ask any other questions we may have regarding your company. We will perform more research and design a strategy for your business after the call.
The brief will reflect your ad choices. The strategy we establish for your company will describe the advertising method we will use. If you approve, we'll create an ad calendar. You will be able to evaluate all the ads before they are published.
Do not furnish us with content. But if you have some materials, please send them to us. Your PPC manager can create ads that fit your brand. We have access to stock photos, design software, and news sources. We can use this to create engaging ads for your audience.
Absolutely, your PPC manager will watch your ads regularly. We'll pause ads that aren't working and modify your campaign.
Your PPC manager will also optimize your campaign over time. We usually do A/B split tests on your ad campaign. This is the process of testing different ad copy and target audiences. By testing different ad combinations, we can better identify inefficient areas.

Client Testimonials

  • STEVE MORGAN
  • ADAM REYNOLDS
  • LAUREN NESTOR

Our news

Read the latest news posted regularly by our experts

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Conversion rate optimization (CRO) is one of the goals of all marketing campaigns. Various metrics are used to evaluate the effectiveness of your paid...

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What Is a LTV/CAC Ratio and How to Improve It

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