We pride ourselves on providing value for our clients. Our clients come from all over: from legacy brands ready to embrace innovative marketing strategies to start-ups on the verge of disrupting entire industries. Take a look at some of them.
Platform Expertise
We are managing campaigns on Google AdWords, AdRoll, and other strategic sites like Facebook, LinkedIn, and Twitter. We will help you choose the ideal platforms and combine proven conversion strategies.
Inventive Optimization
A compelling offer is the foundation of a campaign. We can help you choose the best offers and promote them. Then our designers help create advertisements that get noticed.
Targeted Audience
Not all of your retargeting audience have seen the same web pages or have the same requirements. We build up audience segmentation to target users with relevant adverts and offers. It helps personalize the ad experience for each user in your target demographic, increasing conversions. We also put up a frequency limiter to avoid overexposure.
Landing Page Plan
To enhance lead generation, link your retargeting ads to a bespoke landing page. To develop unique landing pages for your offerings, our design team will use established best practices and conversion-boosting aspects.
A/B Tests
We're continuously A/B testing your retargeting advertisements to improve your campaign and compare audience engagement. Then we enhance the best advertisements to maximize your campaign's performance.
Tracking
You should know which advertising and ad channels are converting the best for your company. We use Google Tag Manager or UTM monitoring to track each of your advertisements. In addition, we track the flow into your marketing automation and sales CRM systems. Our thorough reports keep you updated on campaign's data and our professional insights.
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Google Ads can sell products to those who have already visited a website by displaying ads on Google or Google-owned sites. It offers remarketing possibilities such as:
A PPC service called remarketing displays text and shows adverts to those who have visited your website. To encourage visitors to come back, remarketing ads can be personalized to web pages or highlight related services or goods.
Using a javascript tag to set a cookie on visitors' browsers allows Remarketing ads to trigger as they travel around the internet.
It is a particularly effective method of marketing since it targets those who have shown interest in your products but did not convert. It is sometimes easier and cheaper to bring back existing visitors than to recruit new ones.
This is the power of PPC and Remarketing in improving conversion rates and ROAS (Return on AdSpend).
Remarketing expenses vary based on marketing and competition. Remarketing typically costs between 10% and 40% of the cost of attracting a visitor via PPC Search Ads. You'll pay 30-50 pence per click if your search ad is £3. The user may see your remarketing adverts again, which will boost brand recognition and credibility.
Remarketing complements existing PPC services, not replaces them. In brief, Search Ads bring in new people, only 2% of which convert on their initial visit, whereas Remarketing follows up with the remaining 98%.
There are 5 forms of Remarketing and we expect there will be more as PPC technology constantly advances.
Simple Remarketing shows Display Ads to previous visitors across Google Display Network websites and social media sites like Facebook.
Ads are shown to users depending on their browsing habits. This form of retargeting increases the chance of a previous interested visitor returning to your website and converting.
Remarketing lists for Search Ads is a Google Ads tool that allows you to target previous website visitors. The Search Network enables for customized bids and ads.
Video Remarketing, like other forms of Remarketing, presents past website visitors videos that may be customized.
Email Remarketing is identical to other forms of Remarketing, but you use existing client data to send a targeted email. This helps ecommerce firms promote repeat visits.
Pixels are pieces of the code that collect user data. For example, what people browse or click on. It also invokes a cookie on your users browser
How pixels and cookies work:
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