Remarketing Keeps You Going

Remarketing is the greatest strategy to reach individuals who have already visited your site or downloaded your app.
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Cases

B2B SAAS (Sales Management Software)
B2B SAAS (Sales Management Software)
The fourth challenge was to carry out comprehensive testing with different creatives to determine which kind of content is most appealing to our target audience.
The landing page structure was redesigned, with fewer text at the top of pages and the addition of contact forms with visible calls to action;
To increase the number of conversions, keyword conversion rates were analyzed and the list of more general keywords was expanded;
In order to get more coverage, GDN Ads was launched.
B2B SAAS (software for retrospective meetings)
B2B SAAS (software for retrospective meetings)
Created new triggers and tags in their Google Tag Manager account that refined and optimized the specific events that were most important to track;
Reached users at different levels of assumed consumer intent by running ads on Google;
Introduced Google display campaigns that addressed user needs at both the top and middle of the marketing funnel.
E-COMMERCE (Furniture Store)
E-COMMERCE (Furniture Store)
Drove traffic using a unique combination of Google Shopping, Product Listing Ads and text ads with a focus on geo-local targeting for the client's shop;
Regularly researched keywords, adjusted bids and carried out A/B testing of the campaign;
Created new ads with titles and descriptions, each with a specific keyword;
Fixed the issue with e-commerce tracking. The online furniture store's Google Ads campaigns were not being well-tracked, measured and significantly lacked accountability.
E-COMMERCE (Home Goods)
E-COMMERCE (Home Goods)
Fixed conversion tracking (previously, there were conversions such as “All Page Views” and other settings like “Count Every Conversion”). We set up “Count One Conversion” and added all new triggers and tags inside GTM;
Created new ads with headlines & descriptions that included the specific seed keyword in each;
Optimized landing pages (headlines, benefits section, CTA, design).
B2B SAAS (Gym Management Software)
B2B SAAS (Gym Management Software)
Created exclusion audiences based on active users from CRM (so the client stopped wasting ad budget on their existing customers);
Implemented more widen negative keyword lists;
Paused ads with certain keywords that weren’t performing well;
Removed broad match keywords and replaced them with phrase match (we took full control of search terms and decreased spending on irrelevant search terms);
Fixed geotargeting (turned off audiences with low conversions).

Remarketing with Google Ads

Remarketing campaigns help you generate targeted advertisements that only appear to visitors who have visited your site. That's incredibly useful in today's fast-paced digital world.

Some of the Clients We’ve Helped

We pride ourselves on providing value for our clients. Our clients come from all over: from legacy brands ready to embrace innovative marketing strategies to start-ups on the verge of disrupting entire industries. Take a look at some of them.

clients

What do we do

Seologic can help you design a retargeting plan. We optimize your campaign for conversions from audience segmentation to ad content and creative design.
Platform Expertise

Platform Expertise

We are managing campaigns on Google AdWords, AdRoll, and other strategic sites like Facebook, LinkedIn, and Twitter. We will help you choose the ideal platforms and combine proven conversion strategies.

Inventive Optimization

Inventive Optimization

A compelling offer is the foundation of a campaign. We can help you choose the best offers and promote them. Then our designers help create advertisements that get noticed.

Targeted Audience

Targeted Audience

Not all of your retargeting audience have seen the same web pages or have the same requirements. We build up audience segmentation to target users with relevant adverts and offers. It helps personalize the ad experience for each user in your target demographic, increasing conversions. We also put up a frequency limiter to avoid overexposure.

Landing Page Plan

Landing Page Plan

To enhance lead generation, link your retargeting ads to a bespoke landing page. To develop unique landing pages for your offerings, our design team will use established best practices and conversion-boosting aspects.

A/B Tests

A/B Tests

We're continuously A/B testing your retargeting advertisements to improve your campaign and compare audience engagement. Then we enhance the best advertisements to maximize your campaign's performance.

Tracking

Tracking

You should know which advertising and ad channels are converting the best for your company. We use Google Tag Manager or UTM monitoring to track each of your advertisements. In addition, we track the flow into your marketing automation and sales CRM systems. Our thorough reports keep you updated on campaign's data and our professional insights.

Niches

Ecommerce

Ecommerce

Fin-Tech

Fin-Tech

BI

BI

Technology

Technology

AR/VR

AR/VR

Medical Devices

Medical Devices

IoT

IoT

Semiconductor and Consumer Electronics

Semiconductor and Consumer Electronics

AdTech

AdTech

Your business

Your business

Cyber Security

Cyber Security

SaaS

SaaS

Media

Media

AgriTech

AgriTech

Remarketing in Adwords

Google Ads can sell products to those who have already visited a website by displaying ads on Google or Google-owned sites. It offers remarketing possibilities such as:

  • Simple remarketing shows advertisements to prior visitors when they explore Google Display Network applications or sites;
  • Dynamic remarketing, which presents adverts for items or services previously seen;
  • Mobile app remarketing;
  • Remarketing lists for search ads;
  • Video retargeting: visitors who have seen or engaged with the videos on YouTube and other Display Network sites are shown adverts.
  • Remarketing via email lists, Google Search, or YouTube

Frequently Asked Questions

A PPC service called remarketing displays text and shows adverts to those who have visited your website. To encourage visitors to come back, remarketing ads can be personalized to web pages or highlight related services or goods.

Using a javascript tag to set a cookie on visitors' browsers allows Remarketing ads to trigger as they travel around the internet.

It is a particularly effective method of marketing since it targets those who have shown interest in your products but did not convert. It is sometimes easier and cheaper to bring back existing visitors than to recruit new ones.

This is the power of PPC and Remarketing in improving conversion rates and ROAS (Return on AdSpend).

PPC - Remarketing Campaigns are generally among the most profitable Digital Advertising methods accessible. They give you several chances to sell to previous site users. Once a user comes to your site, Remarketing Pixels may be activated, allowing your ads to ‘follow' the person across Google and Facebook. Even if the consumers don't click the ad, they keep the brand in mind.
We wouldn't worry about the distinction between Remarketing and Retargeting unless you're a perfectionist, and Google doesn't either. However, Remarketing focuses on Email while Retargeting focuses on Display Ads.

Remarketing expenses vary based on marketing and competition. Remarketing typically costs between 10% and 40% of the cost of attracting a visitor via PPC Search Ads. You'll pay 30-50 pence per click if your search ad is £3. The user may see your remarketing adverts again, which will boost brand recognition and credibility.

Remarketing complements existing PPC services, not replaces them. In brief, Search Ads bring in new people, only 2% of which convert on their initial visit, whereas Remarketing follows up with the remaining 98%.

  • Target the 1-5 percent of first-time visitors to encourage them to return.
  • Target the 98 percent of non-converting visitors who connected with the site in numerous ways, from time on site to page engagement.
  • Capitalize on the brand recognition established by repeated exposure.

There are 5 forms of Remarketing and we expect there will be more as PPC technology constantly advances.

  • Simple Remarketing

    Simple Remarketing shows Display Ads to previous visitors across Google Display Network websites and social media sites like Facebook.

  • Dynamic Remarketing

    Ads are shown to users depending on their browsing habits. This form of retargeting increases the chance of a previous interested visitor returning to your website and converting.

  • Search Ad Remarketing Lists

    Remarketing lists for Search Ads is a Google Ads tool that allows you to target previous website visitors. The Search Network enables for customized bids and ads.

  • Video Remarketing

    Video Remarketing, like other forms of Remarketing, presents past website visitors videos that may be customized.

  • E-mail Remarketing

    Email Remarketing is identical to other forms of Remarketing, but you use existing client data to send a targeted email. This helps ecommerce firms promote repeat visits.

Pixels are pieces of the code that collect user data. For example, what people browse or click on. It also invokes a cookie on your users browser

How pixels and cookies work:

  1. A visitor views your website, engages with it, then departs. This is useful data. For instance, a user views a pair of black boots, adds them to their basket, and departs.
  2. The pixel records your users' actions (which footwear they looked at) and sets a cookie in their browser. The cookie connects with ad platforms to display the user relevant ads.
  3. The user is now surfing Facebook, checking football scores, or reading the latest news when they see relevant ads, like a pair of black boots.

Every business is different, so we offer the tools you need.

Google Ads Management
Google is an advertising medium with over 4 billion searches per day. By using its search capabilities, you will 100% attract attention and, accordingly, new users.
Facebook Ads management services
We will help you lead your company to success and make it reach its potential. To convince you of this, we suggest that you request a free digital marketing review from us.
Google Shopping Management Services
Google Shopping campaigns are a terrific method for ecommerce firms to engage prospective customers. It is a powerful and adaptable tool that may assist ecommerce companies achieve particular goals like increasing sales volume or advertisin
Google Display Ads services
Advertising on display networks is a low-cost technique to maximize results. A large reward may also imply a high risk.With so many targeting, placement, and bidding options, making the incorrect choice may cost you. You need the right part
Google Ads Consultants
Seologic helps different kinds of businesses maximize their marketing budgets by using paid traffic channels like Google Ads. No matter what business you run, our specialists will help you reach your target market. What's more, our cleverly
Facebook Ads Retargeting
It is a PPC approach that shows advertisements to individuals who are already familiar with your brand. Consider the visitors to your website who left without purchasing.
Facebook Ads for Ecommerce
Seologic helps different kinds of businesses maximize their marketing budgets by using paid traffic channels like Google Ads. No matter what business you run, our specialists will help you reach your target market. What's more, our cleverly

Client Testimonials

  • STEVE MORGAN
  • ADAM REYNOLDS
  • LAUREN NESTOR

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Read the latest news posted regularly by our experts

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