Google Shopping campaigns are a terrific method for ecommerce firms to engage prospective customers. It is a powerful and adaptable tool that may assist ecommerce companies achieve particular goals like increasing sales volume or advertising new products and discounts.
While Google Shopping campaigns may look intuitive, adopting typical practices may not be helpful in optimizing your return on ad spend. If you're not collaborating with experts, you're wasting money.
Seologic, an experienced Google PPC services provider, will help you make the most of this adaptable marketplace. We'll help you sell more items by creating and executing effective advertising that boosts conversions.
Seologic is a Google Premier Partner, a distinction reserved for a few advertising companies that have excelled in managing Google ad campaigns. We wish to share our achievement with you.
We pride ourselves on providing value for our clients. Our clients come from all over: from legacy brands ready to embrace innovative marketing strategies to start-ups on the verge of disrupting entire industries. Take a look at some of them.
Campaign Structures
Inefficient structures might cost a lot of money. As a result, you waste money pursuing non-performing ad placements.
We'll set up Google Shopping campaigns with efficient structures using our PLM experience. We'll prioritize relevant phrases and spend money where it will give you the most competitive edge. We'll put a lot of emphasis on having a clear and easy-to-follow campaign structure so you can see how your efforts and results are going.
Better Product Feed
Even a well-structured Google Shopping campaign will fail if the product listing advertisements don't attract buyers! Among our Google Shopping management services is optimized shopping feed generation: We'll write compelling titles and descriptions, combined with captivating photos that capture a viewer's curiosity. Our designers will produce unique visuals to maximize engagement.
With our aid, you'll be able to differentiate yourself from other companies in the sphere. We'll leverage our experience to enhance search term-to-product matching so that both fresh and product listings can be easily found.
Targeting and Bidding
One of the most common Google Shopping ad management faults is treating all goods and keywords the same. As a result, campaigns overspend on expensive, low-profit keywords and underspend on profitable ones.
We know how to make Google Shopping work for you. To provide your items with a precise, regulated bidding structure, we deploy Single Product Ad Groups (SPAGs). In addition, we'll execute retargeting efforts to attract clients who have already shown interest in your brand and products.
Negative Keywords
Using negative keywords properly can help avoid low-ROI investments. It prevents your advertising from appearing for useless search queries that cost you money but never convert. Our services will guarantee you don't waste money on keywords that hardly ever convert.
We'll update your negative keyword list frequently, adding new ones and removing irrelevant advertising.
Optimization
Aside from always improving, you must account for competition and Google's constantly changing regulations and algorithms.
Working with a seasoned PPC firm like Seologic means constant testing of bids, keywords, and advertisements. We'll analyze which keywords, goods, devices, and audiences are converting the best for your business.
We'll analyze your competitors' efforts and try fresh ideas to keep you ahead of the game.
Ecommerce
Fin-Tech
BI
Technology
AR/VR
Medical Devices
IoT
Semiconductor and Consumer Electronics
AdTech
Your business
Cyber Security
SaaS
Media
AgriTech
Generally, only you may set your Google Shopping budget. We charge a set monthly fee plus a modest portion of your spend to ensure a favorable ROI for your initiatives.
Because CPCs start at $.01 and Google Shopping has no minimum budget, the platform is quite flexible. Your daily budget might vary, depending on your budget and ROI.
Unquestionably. You may buy qualified traffic from Google Shopping for your online business.
The key to making Google Shopping “work” better is to handle the remainder and convert visitors into paying, recurring consumers.
That's why creating distinct landing pages that cater to your advertisements and CRO is vital to campaign success. Your site will receive highly qualified traffic from Google's sophisticated Shopping network, traffic that has expressed interest in your items and may fulfill other demographic requirements.
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