Local SEO Services

The Google My Business listing contains key information about the company. When people search for the service they need near them, your information will appear in the first results. For example, «the best cafe near me»:

The first three ads are make Google’s local SEO 3-packages. By entering a query, users will also be able to see the location of the nearest coffee shops on a map, and by clicking the «view all» button, they can check the companies' address, phone number, opening hours, website, and sometimes photos.

What do you need to do to get your business to appear in the first three results? You need to claim and optimize your company data on Google My Business. Also, be sure to check that all contact information is correct and consistent with the online listings. This way, you will definitely increase your chances of being a leader.

The next step after Google My Business is to increase your citations. These citations include your company name, website, address, and phone number.

Thus, you can earn on sites such as Bing, Facebook, Apple Maps, TripAdvisor, and others. By the way, «Seologic» can help you grow too – we guarantee that your citations will be constantly updated and attract potential customers.

To get to the top of the results, you need to insert keywords into the text, and also target them.

Let's take the example of the cafe again. Suppose there is one coffee shop in the South Kensington area. The owner wants to get on the first local search listings. To do this, you need to optimize your page titles, meta descriptions, and slide text. Preferably include words like «Best Coffee Shop in South Kensington»

Plus, you can bind your page to a specific location. You could write «South Kensington Coffee Shop» and detail what coffee and what desserts they offer to South Kensington residents.

Keyword targeting will help your business appear in more local searches so potential customers can find you.

What else can help you improve your local search rankings? Getting backlinks from other reputable businesses.

We already wrote about backlinks in the «How to Win at SEO?» post, but we'll briefly cover the information again.

To earn a backlink, you first need to create content targeting local keywords related to your business. If other companies like your content, they will link to your site and thus help you attract potential customers.

When ranking sites, search engines take into account both the quantity and quality of backlinks. That is why it is important to build a strong backlink profile, complemented by links from reputable local businesses.

Ratings are an important part of SEO in general, as people always read reviews before visiting a local business.

You can show user ratings not only on your website, but also on third-party sites such as Google My Business and Facebook. And you need to post everything: both positive and negative reviews. But the most important thing is to respond to them and show that you care and pay attention to the opinions of customers.

The more reviews and responses to comments there are on your site, the more people will want to visit your company.

If you want to attract more users, you need to think about a positive user experience (UX).

If it is inconvenient, people will just spend a couple of seconds on your site and click the «Back» button. This will increase your bounce rate, which, in turn, will indicate a poor user experience, and search engines will rank your site low.

Here are some tips for making a good UX:

• Optimize your navigation and internal links so users can quickly find the information they need.
• Optimize your page speed as people won't wait half a minute for your site to load.
• Include interactive and visual elements to keep people interested.

We have said more than once that, nowadays, the majority of users surf the Internet on their mobile devices. Mobile-friendly design is especially important for local SEO, as people often need information on the road, that is, here and now.

The mobile site should look great and work well. And if you want to check the quality of the optimization, you can use the Google Mobile-Friendly Test Tool.