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Local search engine optimization (SEO) is a site optimization that is handcrafted for local businesses. The goal is to increase their visibility on search engines, increase traffic, attract leads and increase your income.
As with conventional SEO, local SEO seeks to improve the ranking of a business in online search results for customers who are close to your business. As a result of successful SEO, your company will be able to achieve high-ranking positions, and many people will be able to find you, contact you, and visit your business.
If you want to learn more about local SEO and how to rank at the top of search results, read the post.
Have you ever heard of pigeons and possums? No, not about animals. These are two Google updates that have significantly affected the site's position in Google search.
The «Seologic» team often analyzes the local market and also monitors how different changes may affect different companies. We know what local search was like before, during, and after the updates were implemented. So if you want to find your business local search success, «Seologic» can give you a hand.
Every project is one-of-a-kind. Therefore, there is no single cost. Much of the cost is defined by the target region, the competition strength, and the project subject matter.
For us to develop a custom-tailored offer, please fill out the feedback form or call the phone numbers listed on our website.
Check out these best local SEO services that can significantly help your company.
Optimize your listing on Google My Business
The Google My Business listing contains key information about the company. When people search for the service they need near them, your information will appear in the first results. For example, «the best cafe near me»:
The first three ads are make Google’s local SEO 3-packages. By entering a query, users will also be able to see the location of the nearest coffee shops on a map, and by clicking the «view all» button, they can check the companies' address, phone number, opening hours, website, and sometimes photos.
What do you need to do to get your business to appear in the first three results? You need to claim and optimize your company data on Google My Business. Also, be sure to check that all contact information is correct and consistent with the online listings. This way, you will definitely increase your chances of being a leader.
Build local citations
The next step after Google My Business is to increase your citations. These citations include your company name, website, address, and phone number.
Thus, you can earn on sites such as Bing, Facebook, Apple Maps, TripAdvisor, and others. By the way, «Seologic» can help you grow too – we guarantee that your citations will be constantly updated and attract potential customers.
To get to the top of the results, you need to insert keywords into the text, and also target them.
Let's take the example of the cafe again. Suppose there is one coffee shop in the South Kensington area. The owner wants to get on the first local search listings. To do this, you need to optimize your page titles, meta descriptions, and slide text. Preferably include words like «Best Coffee Shop in South Kensington»
Plus, you can bind your page to a specific location. You could write «South Kensington Coffee Shop» and detail what coffee and what desserts they offer to South Kensington residents.
Keyword targeting will help your business appear in more local searches so potential customers can find you.
What else can help you improve your local search rankings? Getting backlinks from other reputable businesses.
We already wrote about backlinks in the «How to Win at SEO?» post, but we'll briefly cover the information again.
To earn a backlink, you first need to create content targeting local keywords related to your business. If other companies like your content, they will link to your site and thus help you attract potential customers.
When ranking sites, search engines take into account both the quantity and quality of backlinks. That is why it is important to build a strong backlink profile, complemented by links from reputable local businesses.
Check ratings and reviews
Ratings are an important part of SEO in general, as people always read reviews before visiting a local business.
You can show user ratings not only on your website, but also on third-party sites such as Google My Business and Facebook. And you need to post everything: both positive and negative reviews. But the most important thing is to respond to them and show that you care and pay attention to the opinions of customers.
The more reviews and responses to comments there are on your site, the more people will want to visit your company.
Analyze user experience
If you want to attract more users, you need to think about a positive user experience (UX).
If it is inconvenient, people will just spend a couple of seconds on your site and click the «Back» button. This will increase your bounce rate, which, in turn, will indicate a poor user experience, and search engines will rank your site low.
Here are some tips for making a good UX:
Make a mobile-friendly design
We have said more than once that, nowadays, the majority of users surf the Internet on their mobile devices. Mobile-friendly design is especially important for local SEO, as people often need information on the road, that is, here and now.
The mobile site should look great and work well. And if you want to check the quality of the optimization, you can use the Google Mobile-Friendly Test Tool.
We figured out how to increase your ratings. But perhaps you still have the question, «Why is local SEO so important?»
According to statistics, over the past year, the number of queries containing the words «near me» has doubled. And more than 70% of users visit businesses within a 5 mile (8 km) radius. That is, people make decisions based on how close they are to the desired location. There is something to think about, right?
We decided to list a few of the benefits of local SEO.
It's easy to monitor
Since SEO is a trackable strategy, you'll always know your campaign's performance metrics.
The fact that local SEO is trackable is a huge advantage since it allows you to test and grow your campaign.
Use Google Analytics or other similar platforms to monitor your local search engine optimization in real-time and make changes that don't benefit your campaign.
Over time, you will be able to test, improve and expand your local SEO, which is a huge plus.
It improves your Google My Business results
First, real estate plays an important role in search results. By setting up local SEO, you will be able to get into the leading SEO 3-pack, which will bring you not only organic rankings, but also additional SERP real estate.
Second, maps usually appear at the very beginning of searches, so users will be able to see your business first.
It raises website traffic
By making your site more visible on the search engine results pages and by providing Google My Business reviews, you’ll notice a significant increase in traffic to your site.
It increases foot-traffic to your physical location
After all, you should agree that it is important not only to enter your website, but also to visit the enterprise itself.
Usually, most people are looking for restaurants, cafes, and pharmacies «near me» to visit them right now. This way, you will not only be the first in search results, but also draw people to your physical location.
It helps you beat the competition
There is a good chance that your competitors will not create a profile on Google My Business. This will lead to the fact that they will not be seen in the SEO 3-pack, and you, on the contrary, will find yourself a lot of new clients.
«Seologic» has been developing in this industry for over 9 years. We always check the latest trends and constantly develop and improve our skills.
By applying the latest digital marketing techniques, SEO techniques, and industry best practices, we can take the necessary steps to improve the ranking of your local business.
To get started with us, contact us online today!
“It was a great experience working with Seologic. Their staff were responsive, knowledgeable, and very strategic. The results were exactly what we wanted! I highly recommend reaching out to them! ”
“Seologic has absolutely helped my business grow. It takes work to get top placement on Google. They helped with that. Taking us from the 20th page on Google to the 2nd is no small achievement. Thank you Seologic.“
“I have been working with Seologic for 3 years. I have worked with them on several projects and have suggested the company to a number of friends. Their team really knows what they are talking about. Certainly my only choice when it comes to SEO and PPC. Definitely recommend it!”
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