Google Ads Management Services

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Professional Google Ads Management

There are several ways to drive high-quality and active traffic to your website. And paid search is one of them.

Google is an advertising medium with over 4 billion searches per day. By using its search capabilities, you will 100% attract attention and, accordingly, new users. And we are ready to help you with this!

After operating Google Ads campaigns for ourselves and our clients for over ten years, we know a thing or two about what it takes to get a Google Ads campaign up and going, and what it takes to propel your business with greater money and rapid growth.

We consider Google Ads to be the standard advertising mechanism. It ultimately comes down to holding as much real estate as possible in Google search results — both paid and organic listings. When it comes to Google Ads, knowing exactly what your target audience is looking for will assist ensure that your company shows in one of the top four paid places (even if your website isn't currently ranking for those phrases). The basic line is that your rivals are there, therefore you must be as well.

5 important steps to build a successful Google Ads campaign. Let’s start!

Search Strategy

Having the correct strategy in place is the first and most important step toward success in Google Ads.

Create & Launch

We must build and prepare the campaign for launch. Then turn the switch on.

Traffic Optimisations

It's important to keep an eye on the optimization so that everything works quickly and efficiently. Only then your business will generate income.

Site Engagement Optimisations

The 3 phases and 9 optimization tasks required for excellent Google Ads performance.

Long Term Scale

Thanks to Google Ads, it allows you to rapidly and simply scale up and down..

Google Ads is one of the most valuable marketing assets your company can have. It has the ability to drive qualified leads to your company and increase sales almost instantly.

The cost of Google Adwords Management

Every project is one-of-a-kind, therefore, there is no single cost. Much of the cost is defined by the target region, the competition strength, and the project subject matter.

From $500

For us to develop a custom-tailored offer, please fill out the feedback form or call the phones listed on our website.

Strategy

Every business is unique, and it will necessitate a unique set of methods in order to achieve desired results. In order to design the best plan for your company, we will review and analyze available information to answer the following questions. Let's take a look at them:

What do we hope to achieve?

Depending on the nature of your business, you may want to boost leads (for example, by 20% ) or sales(for example, by 10% ), or both.

What is the current situation?

We'll look at the number of visitors to your site, the volume and source of leads, sales and revenue, and conversion rates to determine this.

What is the best way to get there?

We will recommend the optimal course of action, which will most likely comprise a combination of the following: increasing the number of users (for example, by 5%), increasing the amount of visitors (for example, by 7%), and increasing website conversion rates (for example, by 6 percent).

What is my target audience looking for?

This entails completing extensive keyword research, formulating key messages, and determining what your website landing pages should express.

Analytics

Having the correct reporting system in place for your Google Ads is critical for seeing what is working well and what isn't, so we can do more of what works well and improve or stop what isn't. Your BI Framework from Google Ads should include:

You should have basic Google Analytics set up, inbound phone monitoring, e-commerce tracking, and other business outcomes in place. It will show you how many leads your company received, how much revenue it received, and the lifetime worth of each client.
Reporting - By using this tracking, you will be able to report on various aspects of your company. Our standard method is to report on 5-7 high-level indicators weekly, followed by extensive data, analysis, and suggestions monthly. We supply the reporting framework (spreadsheets and dashboards) so all you have to do is review them.
Results for your company - This is about connecting all of the puzzle pieces to offer insights into what real business results are being achieved by your Google Ads campaigns.
Site engagement - You can't run an efficient Google Ads campaign unless you carefully examine what happens once users come to your website.
Your website's visitors - One of the primary goals of Google Ads is to generate more traffic to your website, thus we should evaluate how successful your marketing and advertising campaigns accomplish this.

Optimisation

Everyone says they are optimizing their Google Ads campaign, but not everyone is good at it. Remember, you won't increase your profitability and reach high potential if you don't take the necessary steps to optimize your Google Ads campaign. Therefore, our agency Seologic will develop an effective optimization process for you that will bring real results.

Our optimization strategy

Our optimization strategy is to manage campaigns based on their results. It includes severe optimizations that expose data about how your campaign is doing. We often advise customers that if you manage your campaigns by outcomes, your Google Ads campaign should become a variable cost model for your company, meaning the more you spend, the more income you generate.

Conversion optimization

Leads or revenue - This includes determining which components of the campaign are generating leads/revenue at or below our target costs and replicating them, including more related keywords and extra money. And, whatever elements of the campaign are outside our cost criteria, and can we improve conversion with a more effective landing page.

Management based on results

Management based on results - cost per lead or cost per revenue.

Budget optimization

Budget optimization includes directing more funds to higher-performing keywords and components.

Site engagement optimizations

This includes determining which keywords have high bounce rates and low time on site, which keywords have strong engagement, and how we might do more of the good and less of the bad.

SQA (Search Query Analysis)

Although keyword research is done early in the campaign development process, it is still a crucial component of the optimization process. It entails analyzing weekly/monthly search query analysis to discover exactly what people are typing into the search box to make your ad appear. What additional keywords can be introduced to improve campaign success, and what negatives must be added to prevent your ad from showing up. (adding negatives every week and month is vital to a good performing campaign).

Most common Q&A about Google Ads

With Google Ads, we can attract customers who are looking for what you have to offer them online. Based on the keywords to target, businesses pay to have their ads appear at the top of the search results page. Since the platform works with pay-per-click advertising, you only have to pay when a visitor clicks on your ad. Quality Score measures the quality of your ads, keywords, and landing pages.That is, if you have high-quality advertising, then it can lead you to lower prices and more profitable positions. And our agency will also help you track conversions and optimize your campaign for increased ROI.

Basically, yes. Most companies in a variety of industries run Google Ads. That is, if your customers often use the Internet, then it is likely that Google Ads will help expand your business. But you can evaluate your time constraints and product offering to see if it is suitable. If you need advice, we will be happy to help you, as we have extensive experience in managing Google Ads.

We've been in business for 9 years, and during that time we've gained a lot of experience in how to best customize and optimize your Google Ads campaign. We understand how to allocate your budget as much as possible, we can monitor the effectiveness of the campaign and control the optimization process. Believe us, we will do our best to ensure that your business does not spend more than it needs and moves in the same direction.

Of course, you can, but there is one thing, namely, not everyone knows how to do it effectively. But it is better to leave this matter to professionals. But not everyone knows how to do this effectively. Businessmen are often so busy with their work that there is simply no time left for Google ads. Plus, it's best to focus on what you do best – your business. Also, to launch an advertisement, it is not enough to read one manual – in any case, you need to have knowledge and experience in this area. In addition, you need to follow the campaign, understand what works and what doesn't. And if you do not check the data, then you can easily and quickly lose your money.

There is no one-size-fits-all answer to this question: "How much does Google Ads cost?" You can spend as much as you like. For example, the average cost-per-click on Google Ads is $1 to $2 for the Google search network and less than $1 for the Google display network. But rest assured that our company controls your keyword bids and monthly expenses to stay within your budget, remember that you only pay when a user clicks on your ad. We respect our customers, so we provide reports on the performance of your Google Ads so that you understand how much you need to spend.

The transparency of Google Ads is one of its most attractive features. In addition, we use conversion monitoring to determine the efficiency of your Google Ads. We can track sales, lead forms, phone conversations, and even whether someone clicked to obtain directions to your business. We provide weekly and monthly performance data on your campaigns so you can understand what is producing income for your company and make informed decisions.

Google Ads is a powerful tool for B2B marketing. Over the past 9 years, we have had many clients for whom Google Ads was critical to their success. But the B2B industry and commerce are very competitive. To ensure the success of your business, you must turn to other businesses to close deals and invest in your products or services. If you need professional help just contact our company “Seologic”. We take care of all your digital marketing needs.

Yes, there is a difference between them. Let's take a look at each of them. SEO focuses on making your website attractive and creating content that meets the needs of the customer and engages them. Google Ads allows you to pay every time a person clicks on the ad you create. Therefore, Google Ads will help you achieve what you want. visibility of important keywords. It's up to you of course which option is best for your business, but consider that using SEO and Google Ads together can give you the best chances of driving traffic to your website and increasing your business's online presence.

To answer this question, you need a fast and responsive site that the user can interact with. Let's take an example, if you have a slow site that is not optimized for mobile devices, then the entrepreneur loses potential customers who do not want to stay on it. At Seologic, we will conduct a comprehensive analysis of your website to improve its performance during your Google Ads campaign.

There are several reasons why this is happening. First, you should use the ad preview tool to test your ad. For example, it could be related to the fact that your payment didn’t go through or your landing page isn’t relevant. At «Seologic», we closely monitor the effectiveness of the campaign, notice any changes and fix any problems as soon as possible.

Almost every business has rivals, but don't worry Google isn't stupid. Google has studied this problem for a long time and even came up with ways to prevent it from occurring. It has certain precautions to detect accidental or malicious clicks on your ads. They will appear in the invalid Clicks column of your campaign, and you will not be charged for these clicks.

You can run text, image, video, and trade ads. Places for Google Ads ads are selected according to the target audience, type of ads, and targeting settings.
Google Advertising can be shown on Google search sites or the websites of search partners. It is also possible to post text, graphics, and videos on the Google Display network (such as Gmail or YouTube). Due to AdWords advertising can be shown on mobile devices. Also, your text ads can be shown all over the country or only in individual regions.

Every business is different, so we offer the tools you need.

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