Team / SEO

Alex Wrenford

Senior SEO Strategist at Seologic

Alex leads technical SEO and e-commerce growth strategy for Seologic's enterprise and SaaS clients — 8+ years turning crawl errors and category-page chaos into steady organic revenue.

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8+ Years in SEO
60+ Sites audited
15k SKU catalog led at scale
82 Articles published

Where Alex focuses

Self-rated depth, reviewed by the SEO team lead
Technical SEO & site architecture 92%
E-commerce & category page strategy 88%
Core Web Vitals & site speed 81%
Content & keyword strategy 75%

Background

Alex specializes in technical SEO audits, site architecture, and organic growth strategy for mid-size and enterprise websites. Over the past 8 years, he has worked with e-commerce platforms, SaaS companies, and content-heavy publishers, helping them recover from algorithm updates, fix crawlability issues, and scale organic traffic sustainably.

Before joining Seologic, Alex worked as an in-house SEO lead for an e-commerce retailer, where he managed a 15,000+ SKU catalog and improved organic revenue by structuring category and product page templates around search intent. He now leads technical SEO strategy for Seologic's enterprise and SaaS clients.

Alex regularly writes about technical SEO, Core Web Vitals, and site migrations for the Seologic blog, and follows algorithm updates closely to keep client strategies aligned with current Google guidelines.

Focus areas
Technical audits Site migrations Core Web Vitals E-commerce SEO Schema markup
Credentials
  • BA in Marketing — [University]
  • Google Analytics Certification
  • Ex-SEO Lead, [Retailer name]
Most "SEO problems" are architecture problems wearing a disguise. Fix how the site is structured, and the rankings usually follow.
— Alex Wrenford, Senior SEO Strategist

Recent articles by Alex

Need a technical SEO review?

Alex's team can audit your site's architecture, crawl health, and Core Web Vitals within a week.

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