Content Marketing Services

Why do users need the Internet? For anything! Watch a video with a dog, upload a photo with a cat, find a car or sell old clothes - billions of people enter billions of different queries a year. But most importantly, 80% of these billions use the Internet to find a service, product, or goods. And if we talk about local searches, then in recent years their number has increased by 500%.

Serious numbers, right? In this ever-evolving digital world, it is no longer enough to use traditional marketing or advertising.

And that's where content marketing comes in. Thanks to the strategic plan, as well as the professionalism of the «Seologic» agency staff, you will be able to communicate with customers at different stages of the sales funnel.

Using a variety of resources (such as blog posts or visuals), we will create top, middle, and bottom content that will guide users from one stage of the purchase to the next. And at the end - the icing on the cake: they start asking you for prices, and the number of calls and the number of purchased goods increases.

Thus, your company will constantly grow and develop.

When you're busy creating your products or services, solving customer service issues, dealing with paychecks, spending time with family and friends, and getting basic sleep, brand awareness is not on your top list for business development. But it has several advantages that need to be mentioned.

Your brand is the most important thing your company can own. It is the brand that defines your business, can retain the loyalty of your customers, and influence their purchasing decisions.

Raising brand awareness can bring the following benefits to your business:

• Keep your brand in the spotlight of current and potential audiences
• Increased word of mouth
• Increased customer loyalty
• Increasing your brand equity
• Increase in sales

The only thing to keep in mind is that it takes time to build brand awareness. This is why content marketing is very similar to search engine optimization.

Like SEO, content marketing delivers consistent, long-term profits for your company. Once you build brand awareness, you can immediately expect that most users will choose your company when purchasing a product or service.

How does it work? If you provide users with high-quality content in the form of informative posts, answers to questions, and recommendations for several weeks, months, or years, then people will begin to trust your company. Therefore, they will buy your products more than once.

Here are some statistics for you: by increasing your brand awareness, you can increase your wallet share up to 9 times. This is a lot considering the high competition.

The most important thing that follows from all these points - your income will greatly increase. According to research, companies that invest in content marketing have a conversion rate 6 times higher than companies that ignore this method.

Let's say your monthly conversion rate is 35%, whether it's a product purchase, a store visit, or a newsletter subscription. A 6x increase in conversion means that the percentage will increase by 2%. It may seem that this is very small, but in reality, it is not. Consider the average new lead value and the average customer spend, and you will see that these numbers are worth it.

But increasing income isn't everything. By using content marketing services, you will also gain a competitive advantage in the market. That is, you will receive a lot of new leads, thereby limiting the growth of your competitors.

As a result, the market share and business revenue will increase.

Do you know who is at the head of the Internet and the online world in general? Users. With a lot of power, they can do almost anything. If they want, they can block ads. If they want, they can choose which site to go to and which one to ignore. The problem is that this situation can make it very difficult to reach your target audience through marketing channels.

But this does not threaten you with the services of «Seologic». Our managers will research your preferences and pains, study your target audience and, as a result, develop a thoughtful and competitive content strategy, thanks to which your business will become an online hub for your customers and buyers.

Also, we must not forget another important point – how people buy goods on the Internet. When searching for a specific product, users can view about 13 pieces of content. And while some of them are on non-competitive sites (industry news sites), eventually people go to competing sites as they read more bottom of the funnel content.

But our team will take care of this problem too. When developing a strategy, our managers will include the contents of both the bottom of the funnel and the middle and upper ones. The result is that, by deciding to buy a product, your audience will go directly to your website.

Most companies tend to focus their strategy on the bottom of the funnel (BOFU) only. This makes sense, as consumers offer instant results that your team can show to decision-makers.

But if you really want users to like your company and your business to grow, then it's worth considering the upper and middle stages of the sales funnel.

The bottom line is that many people, when they want to find out information about a company, do not visit the site for advertising purposes. That is, people are more interested in reading a blog or article than in bumping into ads. By talking about your working methods, employees, and useful facts, you are trying to build relationships with your future customers until the very moment of purchase.

By the way, over 70% of all marketers are of the opinion that content marketing is more effective than advertising.

Paying attention to all stages of the sales funnel can help you expand your customer base. And by having a lot of followers, you will increase other features of your company, for example, an increase in conversions and brand awareness.

And you can completely entrust this task to the «Seologic» agency. With over 12+ years of experience, we will create innovative and result-oriented content for you.

The digital services of the «Seologic» agency can maximize your income. With a high ROI, your company can reinvest in your internet marketing strategies as well as expand services.

And while content marketing's ROI is inconsistent, it's still better than traditional marketing.

Here's some data, compared to traditional marketing, content marketing generates almost 50% more users and is 62% cheaper. This fact, in turn, increases the income of your business and maximizes the results of your marketing strategy.

It is very important for our company that your business bears fruit and returns on all investments. In addition, our managers develop only evergreen content - content that will regularly attract new customers and remain relevant over time.

There are several advantages to having a high reputation.

• With high-quality, compelling, and informative content, your company will be able to win the trust of users. And trust is a big victory because people will be sure that they made the right choice and that your brand is the best.
• If your content is high-quality and useful, then people will most likely share it with other users. By telling their family and friends about you, they will increase your target audience.
• The best benefit of being the best in the industry is conversions. People will not even think about which company to turn to for a particular service - they will immediately call you, come to the store, buy a product, because you are the best in your industry.

But it takes time to get # 1 on the first page of search results. This is why content marketing is a long-term strategy that will take a lot of time and effort. But why would you waste these resources when you have the «Seologic» agency? Trust us, our clients have never regretted choosing our content marketing services.