B2B SAAS (Sales Management Software)

The company deals with sales management software for businesses.

78%

Decrease in Cost Per Lead

$144

CPL

16%

Increase in conversions

Customer request

To decrease cost per lead, where a lead is a free demo registration.

Category: Pay Per Click Services

Let’s Begin Your Success Story

It’s very easy, leave a request and our manager will contact you within a day.

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Challenges

To understand the target audience

The first challenge was to understand the target audience and their demands.

Generate traffic.

The second challenge was to increase traffic to the campaigns and gather more leads while keeping the cost per lead low (CPL).

Prevent ad fatigue

The third challenge was to make sure that the audience didn't see our advertising too often, so that they didn't become irritated or tired of it, and so that we could engage more leads.

Conduct A/B testing

The fourth challenge was to carry out comprehensive testing with different creatives to determine which kind of content is most appealing to our target audience.

What we've done

The fourth challenge was to carry out comprehensive testing with different creatives to determine which kind of content is most appealing to our target audience.
The landing page structure was redesigned, with fewer text at the top of pages and the addition of contact forms with visible calls to action;
To increase the number of conversions, keyword conversion rates were analyzed and the list of more general keywords was expanded;
In order to get more coverage, GDN Ads was launched.

The Results

78%