Customer request
To decrease cost per lead, where a lead is a free demo registration.
Category: Pay Per Click Services
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GET A PROPOSALChallenges
To understand the target audience
The first challenge was to understand the target audience and their demands.
Generate traffic.
The second challenge was to increase traffic to the campaigns and gather more leads while keeping the cost per lead low (CPL).
Prevent ad fatigue
The third challenge was to make sure that the audience didn't see our advertising too often, so that they didn't become irritated or tired of it, and so that we could engage more leads.
Conduct A/B testing
The fourth challenge was to carry out comprehensive testing with different creatives to determine which kind of content is most appealing to our target audience.
What we've done
- The fourth challenge was to carry out comprehensive testing with different creatives to determine which kind of content is most appealing to our target audience.
- The landing page structure was redesigned, with fewer text at the top of pages and the addition of contact forms with visible calls to action;
- To increase the number of conversions, keyword conversion rates were analyzed and the list of more general keywords was expanded;
- In order to get more coverage, GDN Ads was launched.
The Results
78%
Decrease in Cost Per Lead
$144
CPL
16%
Increase in conversions
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