Retargeting on Facebook Ads

Did you know that retargeted display advertising increases conversion rates by 70%? Retargeted advertising helps businesses reclaim lost Facebook leads and convert them.
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Cases

SERVICES (Online Courses)
SERVICES (Online Courses)
Described customer avatars;
Wrote the ads, using a long text starting with a question and then progressing into a story, to be more convincing and to bring in more people (that’s because the school sells a $2,000 online courses);
Chose images which show the outcome of these online courses;
Created warm audiences (people who has visited our website and engaged with our content):
  • Custom audience: Website traffic
  • Lookalike audience: Website Traffic
  • Page Fans (and their friends)
  • Fans of: Association of Professional Dog Trainers, Cesar Millan, Clicker Training, Dog Training, Karen Pryor, Victoria Stillwell)
Used Facebook's Lead Gen ads for the campaign, which allow users to view more information and submit a contact form without leaving the Facebook platform.
B2B SAAS (CRM system from a non-profit SaaS provider)
B2B SAAS (CRM system from a non-profit SaaS provider)
Conducted audience research to identify and segment hundreds of potential audiences based on their interests;
Ran split tests on around 40 different images and the conversion rates varied dramatically, as a result 5 of the most convertible images were selected;
Tested over 74 combinations of headline and ad description text, and as a result we chose the 10 most converting ones.
During the optimization of the ad campaign, we found that the conversion rate of users on mobile devices was significantly lower, so the largest share of the budget was allocated to desktop devices.
Tested static images against video ads using Facebook's A/B testing function. The result showed that static images performed better.
SERVICES (Wedding Planning)
SERVICES (Wedding Planning)
Developed a new Facebook ad campaign structure tailored to this niche;
Changed format of creatives from image to video;
Since the client had a lot of positive reviews, we decided to rely on actual consumer feedback and used it in each commercial, along with quick calls to action and emojis;
Based on completed conversions, advertisements to lookalike audiences were launched;
Adjusted creatives to improve their effectiveness, while still maintaining the concept of reviews.
SERVICES (Home Improvements)
SERVICES (Home Improvements)
Created an image ad that displayed "before" and "after" photos of each job side by side;
Utilized a 1% targeted website lookalike audience inside their service area's scope zip codes;
Directed ads to a conversional landing page.
E-Commerce (Jewelry & Accessories)
E-Commerce (Jewelry & Accessories)
Built out a full-funnel approach;
Made video creatives based on existing assets and in-house resources;
Created a new ad account structure and used new audience segments.
E-Commerce (Fashion Industry)
E-Commerce (Fashion Industry)
Created video ads (only image ads were used in previous campaign);
Restructured the entire account;
Scaled ad spend by 50% the first day our campaigns went live.
B2B SAAS (Gym Management Software)
B2B SAAS (Gym Management Software)
Restructured campaigns (divided client budget into 5 campaigns instead of 47 campaigns as previously). This gave us data on which audiences and ads worked effectively;
Switched off campaigns with low conversions;
Paired each audience with the most appropriate offer at their stage in the funnel.
E-Commerce (Beauty Industry)
E-Commerce (Beauty Industry)
Run traffic campaign to the website, collected sufficient pixel data;
Created custom audiences with high intent;
Launched 5 ad sets (3 of them were lookalike audiences and 2 of them were retargeting). However, only 3 of the launched audiences achieved high results;
Turned off low ineffective ad sets;
Started scaling the daily budget gradually from $100 to $1k.

Facebook retargeting explained

It is a PPC approach that shows advertisements to individuals who are already familiar with your brand. Consider the visitors to your website who left without purchasing. Facebook retargeting can help with it. Retargeted users convert 70% higher than cold audiences. The main objective is to make the visitors act.

The marketing plan

A good Facebook marketing plan does more than just push the same advertisements and offers. Instead, simplify each funnel step's marketing flow.

  • Educate those who are unaware of your product and show them your offer.
  • Include those who already like your brand. Contemplation-stage audiences love retargeting!
  • Retarget hot leads or customers that put something in their cart but didn't buy it.
  • Keep engaging former clients. Show them distinctive Facebook adverts for new items or services.

Set up Facebook ads for each level of the funnel. Remember to tackle each stage individually.

Some of the Clients We’ve Helped

We pride ourselves on providing value for our clients. Our clients come from all over: from legacy brands ready to embrace innovative marketing strategies to start-ups on the verge of disrupting entire industries. Take a look at some of them.

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What are Facebook retargeted ads?

Facebook allows you to target certain people:

  • All site visitors
  • Visitors to certain pages
  • Visitors to one page but not others
  • Those who haven't visited your site in a long time

Facebook also allows full customization. You can target a combination of these actions to attain the desired outcomes. Once your code is set up, you can look at your audience's activity and make retargeted ads according to it.

Facebook retargeting tips

 The audience should be divided.

The audience should be divided.

Facebook allows you to overlay audiences. This helps your business since it allows you to target certain demographics. This helps your ad be more relevant.

Assume you try to retarget customers who bought baby clothing. Baby clothing is viewed by many different people. All the parents' friends and relatives are included.

One ad for all of them doesn't offer a personalized experience. Ads depicting parents holding a newborn may appeal to parents, but not necessarily to grandparents. They would like an ad with a grandmother holding a newborn.

Customizing the experience will increase ad engagement and conversions.

Retargeting to the interested audience

Retargeting to the interested audience

It's ideal to market to those who are already interested in your page.

People who like your page already like your company. They are aware of your offerings and opted to like your page. You may remarket to individuals who have indicated interest.

These people are loyal to your company. They liked your page, so something appealed to them.

Retarget those who have something in the basket

Retarget those who have something in the basket

Rarely do people buy a product for the first time. Many individuals add items to their baskets but never buy them. Whether they got sidetracked or aren't sure yet, this is an opportunity to remarket to them via Facebook.

They are on the verge of conversion. They added the product to their basket but did not purchase it. Retargeted ads might redirect consumers to your website to finish the purchase.

You may want to make a Facebook ad with their potential purchases. Give them a strong reason to buy it. Create a situation of urgency to convert these leads immediately.

It might be as basic as a time-limited deal. People who are pressed for time are more likely to purchase quickly. It increases your business's conversion rate.

Exclude those who convert

Exclude those who convert

Any campaign's ultimate objective is to generate conversions. Your remarketed advertisements will aid with conversions. After a lead converts, you must remove them from your remarketing list.

Nobody wants to see an ad for a product they already bought. It might irritate them since you continuously promote those goods to them. Nobody wants to see adverts for a product they recently bought.

When running a Facebook remarketing campaign, make sure to exclude those who have already converted. This will please your clients.

Offer discounts

Offer discounts

Making an offer is one of the fastest methods to convert remarketed Facebook advertisements. As previously noted, many customers leave their shopping after adding something to the basket. A tiny discount might entice them back.

Offer the discount gradually. Ideally, they should convert from your first remarketed ad. People who click on your remarketed ad but don't buy might be tempted by a small discount.

Offering just a $5 or 10% discount might entice customers to convert.

The discount must be unique to the person. Give them a personal code. Making it more personal will help them convert.

Perform Ad-testing

Perform Ad-testing

Test your remarketed Facebook advertisements like you would do with any other ad.

You may test several aspects of your ad. This contains your image, CTA, and tagline. All of these factors impact your ad's performance.

Make modest but obvious changes and test each piece independently. Too many modifications lead to confusing outcomes. You don't know which factors are helping.

Ad testing helps you develop the best ad for your target demographic. This will increase your business's conversion rate.

Niches

Ecommerce

Ecommerce

Fin-Tech

Fin-Tech

BI

BI

Technology

Technology

AR/VR

AR/VR

Medical Devices

Medical Devices

IoT

IoT

Semiconductor and Consumer Electronics

Semiconductor and Consumer Electronics

AdTech

AdTech

Your business

Your business

Cyber Security

Cyber Security

SaaS

SaaS

Media

Media

AgriTech

AgriTech

Why use Facebook retargeting?

Retargeting ads on Facebook help you reach all of your target groups, but they also have a very high return on investment.

According to the statistics, remarketing minimizes cart abandonment by 6.5%. According to eMarketer, roughly three-quarters of US internet shoppers see advertisements for things they've already searched for.

Every business is different, so we offer the tools you need.

Google Ads Management
Google is an advertising medium with over 4 billion searches per day. By using its search capabilities, you will 100% attract attention and, accordingly, new users.
Facebook Ads management services
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Google Shopping Management Services
Google Shopping campaigns are a terrific method for ecommerce firms to engage prospective customers. It is a powerful and adaptable tool that may assist ecommerce companies achieve particular goals like increasing sales volume or advertisin
Google Display Ads services
Advertising on display networks is a low-cost technique to maximize results. A large reward may also imply a high risk.With so many targeting, placement, and bidding options, making the incorrect choice may cost you. You need the right part
Google Ads Remarketing
Seologic can help you design a retargeting plan. We optimize your campaign for conversions from audience segmentation to ad content and creative design.
Google Ads Consultants
Seologic helps different kinds of businesses maximize their marketing budgets by using paid traffic channels like Google Ads. No matter what business you run, our specialists will help you reach your target market. What's more, our cleverly
Facebook Ads for Ecommerce
Seologic helps different kinds of businesses maximize their marketing budgets by using paid traffic channels like Google Ads. No matter what business you run, our specialists will help you reach your target market. What's more, our cleverly

Client Testimonials

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  • ADAM REYNOLDS
  • LAUREN NESTOR

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