SERVICES (Wedding Planning)

A wedding planning company dealing with a high CPL.
41%
Decrease in CPL
60%
Increase in leads
$39
Cost Per Lead

Customer request

To decrease Cost Per Lead (CPL) to $55 and less, where CPL stands for a call with a consultation.
Category: Facebook Ads Management Services, Remarketing in Facebook Ads
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Challenges

To understand the target audience
To understand the target audience
The first challenge was to understand the target audience and their demands.
Generate traffic.
Generate traffic.
The second challenge was to increase traffic to the campaigns and gather more leads while keeping the cost per lead low (CPL).
Prevent ad fatigue
Prevent ad fatigue
The third challenge was to make sure that the audience didn't see our advertising too often, so that they didn't become irritated or tired of it, and so that we could engage more leads.
Conduct A/B testing
Conduct A/B testing
The fourth challenge was to carry out comprehensive testing with different creatives to determine which kind of content is most appealing to our target audience.

What we've done

  • Developed a new Facebook ad campaign structure tailored to this niche;
  • Changed format of creatives from image to video;
  • Since the client had a lot of positive reviews, we decided to rely on actual consumer feedback and used it in each commercial, along with quick calls to action and emojis;
  • Based on completed conversions, advertisements to lookalike audiences were launched;
  • Adjusted creatives to improve their effectiveness, while still maintaining the concept of reviews.

The Results

41%
Decrease in CPL
60%
Increase in leads
$39
Cost Per Lead

Client Testimonials

  • STEVE MORGAN
  • ADAM REYNOLDS
  • LAUREN NESTOR
STEVE MORGAN

“It was a great experience working with Seologic. Their staff were responsive, knowledgeable, and very strategic. The results were exactly what we wanted! I highly recommend reaching out to them!”

ADAM REYNOLDS

“Seologic has absolutely helped my business grow. It takes work to get top placement on Google. They helped with that. Taking us from the 20th page on Google to the 2nd is no small achievement. Thank you Seologic.“

LAUREN NESTOR

“I have been working with Seologic for 3 years. I have worked with them on several projects and have suggested the company to a number of friends. Their team really knows what they are talking about. Certainly my only choice when it comes to SEO and PPC. Definitely recommend it!”

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