Facebook Ads For Ecommerce

An ecommerce Facebook ad service that enhances your Instagram presence.
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Cases

SERVICES (Online Courses)
SERVICES (Online Courses)
Described customer avatars;
Wrote the ads, using a long text starting with a question and then progressing into a story, to be more convincing and to bring in more people (that’s because the school sells a $2,000 online courses);
Chose images which show the outcome of these online courses;
Created warm audiences (people who has visited our website and engaged with our content):
  • Custom audience: Website traffic
  • Lookalike audience: Website Traffic
  • Page Fans (and their friends)
  • Fans of: Association of Professional Dog Trainers, Cesar Millan, Clicker Training, Dog Training, Karen Pryor, Victoria Stillwell)
Used Facebook's Lead Gen ads for the campaign, which allow users to view more information and submit a contact form without leaving the Facebook platform.
B2B SAAS (CRM system from a non-profit SaaS provider)
B2B SAAS (CRM system from a non-profit SaaS provider)
Conducted audience research to identify and segment hundreds of potential audiences based on their interests;
Ran split tests on around 40 different images and the conversion rates varied dramatically, as a result 5 of the most convertible images were selected;
Tested over 74 combinations of headline and ad description text, and as a result we chose the 10 most converting ones.
During the optimization of the ad campaign, we found that the conversion rate of users on mobile devices was significantly lower, so the largest share of the budget was allocated to desktop devices.
Tested static images against video ads using Facebook's A/B testing function. The result showed that static images performed better.
SERVICES (Wedding Planning)
SERVICES (Wedding Planning)
Developed a new Facebook ad campaign structure tailored to this niche;
Changed format of creatives from image to video;
Since the client had a lot of positive reviews, we decided to rely on actual consumer feedback and used it in each commercial, along with quick calls to action and emojis;
Based on completed conversions, advertisements to lookalike audiences were launched;
Adjusted creatives to improve their effectiveness, while still maintaining the concept of reviews.
SERVICES (Home Improvements)
SERVICES (Home Improvements)
Created an image ad that displayed "before" and "after" photos of each job side by side;
Utilized a 1% targeted website lookalike audience inside their service area's scope zip codes;
Directed ads to a conversional landing page.
E-Commerce (Jewelry & Accessories)
E-Commerce (Jewelry & Accessories)
Built out a full-funnel approach;
Made video creatives based on existing assets and in-house resources;
Created a new ad account structure and used new audience segments.
E-Commerce (Fashion Industry)
E-Commerce (Fashion Industry)
Created video ads (only image ads were used in previous campaign);
Restructured the entire account;
Scaled ad spend by 50% the first day our campaigns went live.
B2B SAAS (Gym Management Software)
B2B SAAS (Gym Management Software)
Restructured campaigns (divided client budget into 5 campaigns instead of 47 campaigns as previously). This gave us data on which audiences and ads worked effectively;
Switched off campaigns with low conversions;
Paired each audience with the most appropriate offer at their stage in the funnel.
E-Commerce (Beauty Industry)
E-Commerce (Beauty Industry)
Run traffic campaign to the website, collected sufficient pixel data;
Created custom audiences with high intent;
Launched 5 ad sets (3 of them were lookalike audiences and 2 of them were retargeting). However, only 3 of the launched audiences achieved high results;
Turned off low ineffective ad sets;
Started scaling the daily budget gradually from $100 to $1k.

Stop wasting money on Google AdWords!

Seologic helps different kinds of businesses maximize their marketing budgets by using paid traffic channels like Google Ads. No matter what business you run, our specialists will help you reach your target market. What's more, our cleverly designed strategies respect your budget.

Our advisors turn the traffic into target completions, improving sales and leads. Seologic can help you with Google Ads for a new endeavor or an assessment of existing campaigns. Contact us today to learn more about our services.

Some of the Clients We’ve Helped

We pride ourselves on providing value for our clients. Our clients come from all over: from legacy brands ready to embrace innovative marketing strategies to start-ups on the verge of disrupting entire industries. Take a look at some of them.

clients

How to get the maximum effect from advertising?

With billions of users every day, Facebook might be the world's largest online retail mall. You can't afford not to use Instagram and Facebook advertisements for ecommerce, since your competitors do!

However, ecommerce firms should be cautious about using Facebook marketing. A typical concern is that inaccurate Facebook and Instagram advertising will be a waste of money, especially when competition is fierce. Hire Seologic to plan, execute, and manage your ads.

We will select your optimal target demographic and lookalike audiences to assist you in building your client base. We'll make Facebook and Instagram ads with eye-catching images and interesting, compelling text that will make these people want to learn more about our products and become customers.

Furthermore, we'll build up remarketing campaigns to target potential purchasers at every stage of the Facebook advertisement funnel. When you collaborate with Seologic, you won't be leaving money on the table by not remarketing to customers who have connected with your brand but haven't made a purchase.

Seologic's targeted audience selection, engaging advertisements, retargeting, and personalized landing pages help you turn viewers into buyers.

Facebook Ads Strategy for Ecommerce

Facebook Ads Strategy for Ecommerce

Let's face it: a badly designed and poorly managed Facebook ad campaign will cost you a fortune. That's why we start every Facebook ad campaign with a strategy.

We'll create a thorough ecommerce Facebook advertising plan for your business, concentrating on budget allocation and ROI. Our Facebook ad strategy includes:

  • Target market research. How can we effectively identify your target audience on Facebook?
  • The best Facebook ad funnel. Consumers at all stages of the sales funnel should be targeted by ecommerce enterprises—those who have never heard of you, are familiar with you, or have visited your site. Ads, messages, and offers must be tailored to each funnel stage. We'll create a Facebook marketing campaign to engage and convert potential customers.
  • The most effective ads. What imagery best suits your target demographic and funnel stage? Do we need videos? Which copy works best at each stage?
  • Remarketing strategies. Reaching out to current customers is a great way to boost sales at a low cost.

Targeting

Targeting

One of the benefits of using Facebook advertisements for ecommerce is the ability to target certain audiences. If not done correctly, this might lead to wasted ad expenditure and poor results. Even the finest ad content, graphics, and visualizations won't help.

Seologic can help you connect with people who are most likely to be interested in your items. We'll leverage data about your existing customers to generate target audiences that most closely match their interests, habits, age, and region. We'll also create lookalike audiences to grow your consumer base. Likewise, we'll try different audiences and see what works well.

Facebook Ad Copy and Assets for Ecommerce

Facebook Ad Copy and Assets for Ecommerce

Boring advertising won't help promote your brand. We combine eye-catching visual design — static photos or videos with concise, engaging text. We know how to write innovative, convincing Facebook ad text to drive traffic to your site.

Landing Page Design

Landing Page Design

Sending people directly to your site isn't always the best solution. Imagine a situation where a potential customer clicks on one of your Facebook ecommerce advertisements and gets redirected to your home page instead of a product category page. You lost a purchase!

Successful landing pages for ecommerce clients are Seologic's expertise. Our landing pages will show your products, make people want to buy them, and make them fans of your brand.

Facebook and Instagram remarketing

Facebook and Instagram remarketing

Prospects who are familiar with your brand and have already purchased from you are considerably more likely to convert than "cold" audiences. Seologic will build up remarketing ads to target people who have engaged with your brand, visited your site, or even abandoned a shopping cart without buying.

Our experts will provide retargeting services to remind these potential customers what they liked about your offer and persuade them to buy.

A/B Testing

A/B Testing

Even the finest Facebook marketers don't always get it right from the beginning. Launching Facebook advertisements is just the starting point of a journey to improve performance and scalability.

We'll monitor results and modify campaigns as needed. We'll test multiple audiences, landing sites, creatives, and text to maximize your advertising budget. Then we'll start afresh, focusing on the most effective text, ad design, target audience, and more to maximize your site's conversions.

With Seologic, your ecommerce company will get powerful, high-converting Facebook advertisements.

Niches

Ecommerce

Ecommerce

Fin-Tech

Fin-Tech

BI

BI

Technology

Technology

AR/VR

AR/VR

Medical Devices

Medical Devices

IoT

IoT

Semiconductor and Consumer Electronics

Semiconductor and Consumer Electronics

AdTech

AdTech

Your business

Your business

Cyber Security

Cyber Security

SaaS

SaaS

Media

Media

AgriTech

AgriTech

Google Ads Consultants Who Deliver Results

Paying for preferred placement has several advantages, and Seologic's specialists can leverage them. While some firms opt to do everything by themselves, newbies may overlook many complicated methods. Also, your time is too precious, so it makes sense to leave this task to us.

Set performance goals.

Are you selling something online? Do you want customers to visit your store? Knowing your aim is very important:

  • Clicks: If you want people to visit your website, CPC is the way to go. You only pay when someone clicks on your ad and visits your page.
  • Cost-per-impression (CPI) bidding is a good solution for increasing brand recognition. With this method, Google will show your ads based on your chosen impression share objective. Cost-per-thousand, commonly known as cost-per-mile (CPM), is another alternative.
  • Conversions: This is an advanced bidding mechanism based on cost per action (CPA). You want a sale, but an action may be an email sign-up, for example. You'll still pay per click, but Google Ads will try to maximize your CPA.
  • Cost-per-view (CPV) bidding is used to obtain viewers for video ads. Bidding on CPV involves paying for views and any additional interactions.

Every business is different, so we offer the tools you need.

Google Ads Management
Google is an advertising medium with over 4 billion searches per day. By using its search capabilities, you will 100% attract attention and, accordingly, new users.
Facebook Ads management services
We will help you lead your company to success and make it reach its potential. To convince you of this, we suggest that you request a free digital marketing review from us.
Google Shopping Management Services
Google Shopping campaigns are a terrific method for ecommerce firms to engage prospective customers. It is a powerful and adaptable tool that may assist ecommerce companies achieve particular goals like increasing sales volume or advertisin
Google Display Ads services
Advertising on display networks is a low-cost technique to maximize results. A large reward may also imply a high risk.With so many targeting, placement, and bidding options, making the incorrect choice may cost you. You need the right part
Google Ads Remarketing
Seologic can help you design a retargeting plan. We optimize your campaign for conversions from audience segmentation to ad content and creative design.
Google Ads Consultants
Seologic helps different kinds of businesses maximize their marketing budgets by using paid traffic channels like Google Ads. No matter what business you run, our specialists will help you reach your target market. What's more, our cleverly
Facebook Ads Retargeting
It is a PPC approach that shows advertisements to individuals who are already familiar with your brand. Consider the visitors to your website who left without purchasing.

Client Testimonials

  • STEVE MORGAN
  • ADAM REYNOLDS
  • LAUREN NESTOR

Our news

Read the latest news posted regularly by our experts

What Is and How to Fix Google Ads Disapproval

Your ad copy was engaging, your landing page was informative, and you chose the right keywords - you’ve launched a great ad campaign. When you c...

20 / 03 / 2022
Important Conversion Rate Metrics You Should Pay Attention To

Conversion rate optimization (CRO) is one of the goals of all marketing campaigns. Various metrics are used to evaluate the effectiveness of your paid...

20 / 03 / 2022
What Is a LTV/CAC Ratio and How to Improve It

Getting new leads and turning them into conversions requires a marketing investment. You're glad when those leads turn into customers. But sometimes t...

20 / 03 / 2022

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