Commercial websites are not just pages with product and service listings scattered with key phrases like “buy” and “price,” etc. Substantial benefits for a company can also be derived from optimizing article pages for informational queries. When does this become relevant, and how can this strategy be implemented?
The Connection Between Commercial Websites and Informational Traffic There is a close relationship between commercial websites and informational traffic, defined by several key aspects:
- Visitor Attraction: Commercial websites aim to attract a maximum number of visitors. Informational traffic, providing valuable and up-to-date information, can be a powerful tool for audience engagement. Visitors may come to the site to obtain the information they seek, ultimately leading to the purchase of a product or service.
- Content Marketing: Informational traffic is often linked to content marketing. Commercial websites create high-quality content that not only promotes their products or services but also provides valuable knowledge. This can include articles, blogs, videos, research, and other forms of content.
- SEO (Search Engine Optimization): Commercial websites optimized for search engines can attract more informational traffic through search engine results. Relevant and interesting content contributes to better search engine rankings, increasing the site’s visibility to users.
- Sales Through Trust: Providing informational content can aid in building trust in the brand. When visitors see that a site offers useful information, they may be more inclined to trust it when making a purchase decision.
- Social Media and Content Distribution: Informational content is often shared through social media. When users find content interesting or useful, they may share it with others. This helps expand the audience and attract new visitors to the commercial site.
In conclusion, commercial websites integrated with informational traffic can gain advantages in terms of attracting visitors and building long-term relationships with customers.
Considerations When Choosing Article Topics
When selecting topics for articles in the informational section of a commercial website, several key points should be considered to ensure that the content is interesting and valuable to your target audience:
- Target Audience:
- Who is your target audience?
- What questions and interests do they have in the context of your products or services?
- Keywords and SEO:
- What keywords and queries are related to your theme?
- What queries do potential clients frequently use when searching for similar products/services or researching before making a purchase?
- Trends:
- What topics and trends are relevant in your industry?
- What changes are happening in the realm of your products or services, and how can you communicate them?
- Seasonality:
- Which topics are dependent on seasons, holidays, or seasonal trends?
- How can you adapt content to specific seasons or events?
- Can you offer special promotions or tips related to a particular time of the year?
- Professional Expertise:
- What expertise does your company possess?
- What industry questions can you illustrate or explain?
- Competitors:
- What topics do your competitors cover?
- How can you provide a unique perspective or additional information?
- Addressing Problems and Solutions:
- What problems does your product or service solve?
- How can you provide information that helps users solve their problems?
- Valuable Information:
- When selecting queries for optimizing informational articles, pay attention to intent.
- Commercial queries are usually distinguishable from informational ones, but sometimes, there are subtle keywords, such as “yellow tulips.” In such cases, non-commercial sites or articles about yellow tulips may rank higher, emphasizing various forms of multimedia content.
- By considering these factors, you can create content that resonates with your audience, enhances SEO, and establishes your commercial website as a valuable source of information in your industry.
Authorship and SEO Optimization of the Informational Section
Choosing a topic is just the first step in creating the informational section of a website. Equally important is the process of writing articles with consideration for SEO optimization and attention to authorship aspects. One key element is explicit authorship attribution, providing not only trust and expertise to the content but also contributing to improved page rankings in search engines. Platforms like Google prioritize content authority, and clear authorship allows them to assess the quality and relevance of articles. With recent algorithm updates, Google actively utilizes author information and reputation to evaluate content quality.
Explicit authorship not only enhances website visibility in search results but also fosters long-term relationships with visitors. Users can easily identify and trust specific authors, creating a unique and valuable user interaction.
This approach not only boosts site visibility but also enhances content perception, making it more personalized and authoritative.
SEO Optimization of the Informational Section
- Keyword Usage:
- Incorporate keywords related to your business in informational articles to help search engines understand the content of your site.
- Optimization of Meta-Tags and Text:
- Headings, meta-tags, and text should contain relevant keywords.
- Internal Linking:
- Create internal links between informational pages and product pages to improve site structure and help search engines understand the relationship between pages.
- Feedback Forms:
- Including feedback forms in the article section can facilitate interaction with visitors, gathering their opinions and feedback. Consider forms like article comments, service or product feedback related to the article, subscription for updates, and article ratings.
- Quality Contentp</>
- Content should be of high quality and provide real value, as search engines typically favor sites offering useful information.
- Mobile Adaptation:
- Ensure the adaptation of the informational section for mobile devices, as many users access search through mobile devices.
- Formulate a Correct and Effective Website Promotion Strategy:
- Receive a Proposal
Increasing Traffic for Informational Queries:
Boosting traffic for informational queries requires a comprehensive approach. Here are some hacks that can help:
- Feedback Formation:
- Add the ability to leave comments.
- Respond to reader comments and feedback, build an active community around your content.
- Create a subscription for regular readers, sending notifications about new materials or special offers.
- Guest Posts and Collaboration:
- Publish your materials on popular sites in your niche.
- Invite other authors to write guest articles on your site.
- Video and Multimedia Content:
- Add video content supporting your articles.
- Use visual elements like graphics and charts to make content more appealing.
- Maintaining Relevance:
- Update old articles and add new information.
- Stay abreast of trends in your niche and create content accordingly.
- Send notifications about new materials or special offers.
Use these hacks in combination with quality optimization to maximize the effectiveness of increasing your site’s traffic for informational queries.