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Cases

B2B SAAS (Sales Management Software)

The fourth challenge was to carry out comprehensive testing with different creatives to determine which kind of content is most appealing to our target audience.

The landing page structure was redesigned, with fewer text at the top of pages and the addition of contact forms with visible calls to action;

To increase the number of conversions, keyword conversion rates were analyzed and the list of more general keywords was expanded;

In order to get more coverage, GDN Ads was launched.

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B2B SAAS (software for retrospective meetings)

Created new triggers and tags in their Google Tag Manager account that refined and optimized the specific events that were most important to track;

Reached users at different levels of assumed consumer intent by running ads on Google;

Introduced Google display campaigns that addressed user needs at both the top and middle of the marketing funnel.

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E-COMMERCE (Furniture Store)

Drove traffic using a unique combination of Google Shopping, Product Listing Ads and text ads with a focus on geo-local targeting for the client's shop;

Regularly researched keywords, adjusted bids and carried out A/B testing of the campaign;

Created new ads with titles and descriptions, each with a specific keyword;

Fixed the issue with e-commerce tracking. The online furniture store's Google Ads campaigns were not being well-tracked, measured and significantly lacked accountability.

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E-COMMERCE (Home Goods)

Fixed conversion tracking (previously, there were conversions such as “All Page Views” and other settings like “Count Every Conversion”). We set up “Count One Conversion” and added all new triggers and tags inside GTM;

Created new ads with headlines & descriptions that included the specific seed keyword in each;

Optimized landing pages (headlines, benefits section, CTA, design).

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B2B SAAS (Gym Management Software)

Created exclusion audiences based on active users from CRM (so the client stopped wasting ad budget on their existing customers);

Implemented more widen negative keyword lists;

Paused ads with certain keywords that weren’t performing well;

Removed broad match keywords and replaced them with phrase match (we took full control of search terms and decreased spending on irrelevant search terms);

Fixed geotargeting (turned off audiences with low conversions).

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SERVICES (Online Courses)

Described customer avatars;

Wrote the ads, using a long text starting with a question and then progressing into a story, to be more convincing and to bring in more people (that’s because the school sells a $2,000 online courses);

Chose images which show the outcome of these online courses;

Created warm audiences (people who has visited our website and engaged with our content):

Custom audience: Website traffic
Lookalike audience: Website Traffic
Page Fans (and their friends)
Fans of: Association of Professional Dog Trainers, Cesar Millan, Clicker Training, Dog Training, Karen Pryor, Victoria Stillwell)

Used Facebook's Lead Gen ads for the campaign, which allow users to view more information and submit a contact form without leaving the Facebook platform.

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B2B SAAS (CRM system from a non-profit SaaS provider)

Conducted audience research to identify and segment hundreds of potential audiences based on their interests;

Ran split tests on around 40 different images and the conversion rates varied dramatically, as a result 5 of the most convertible images were selected;

Tested over 74 combinations of headline and ad description text, and as a result we chose the 10 most converting ones.

During the optimization of the ad campaign, we found that the conversion rate of users on mobile devices was significantly lower, so the largest share of the budget was allocated to desktop devices.

Tested static images against video ads using Facebook's A/B testing function. The result showed that static images performed better.

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SERVICES (Wedding Planning)

Developed a new Facebook ad campaign structure tailored to this niche;

Changed format of creatives from image to video;

Since the client had a lot of positive reviews, we decided to rely on actual consumer feedback and used it in each commercial, along with quick calls to action and emojis;

Based on completed conversions, advertisements to lookalike audiences were launched;

Adjusted creatives to improve their effectiveness, while still maintaining the concept of reviews.

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SERVICES (Home Improvements)

Created an image ad that displayed "before" and "after" photos of each job side by side;

Utilized a 1% targeted website lookalike audience inside their service area's scope zip codes;

Directed ads to a conversional landing page.

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E-Commerce (Jewelry & Accessories)

Built out a full-funnel approach;

Made video creatives based on existing assets and in-house resources;

Created a new ad account structure and used new audience segments.

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All Cases

SEO marketing that will bring your business to a new level

We're a full-service digital agency. We design PPC and social media strategies that generate clicks, calls, and revenue.

Marketers Who Won

Your marketing campaigns will only get better with our wide experience.

SEO and More

If you would like to promote your business OR improve rankings, w e can help with it using different tools.

Creative Overload

Better ads aren't just for Facebook. You should give all your digital marketing campaigns more personality.

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Some of the Clients We’ve Helped

We pride ourselves on providing value for our clients. Our clients come from all over: from legacy brands ready to embrace innovative marketing strategies to start-ups on the verge of disrupting entire industries. Take a look at some of them.

Benefits of a Search Engine Marketing Agency

The goal of Search Engine Marketing is to obtain visibility by optimizing your website. With time, the goals changed, and now SEM is regarded as a method that could increase traffic and revenue.

Rapid Results

When you start spending on SEM campaigns, the results materialize immediately. That means more targeted visibility, traffic, and revenue for your products and services.

Branding

This is one of the objectives corporations seek when hiring Search Engine Marketing agencies. Using Google Ads, optimizing them, and being on the first page of Google undoubtedly helps you reach your target market.

Accurate targeting

With SEM campaigns, you may target people based on their geo-location, interests, search queries, buyer personas, etc. This generates genuine interest in your products.

Optimized Ads

With the correct marketing strategy and money, you can reach the right people. One of the methods is to use exact or broad keyword match.

Only when an ad is clicked

The beauty of paid advertising is that you only pay when someone clicks on the link. Thus, your ads show on search engines for FREE. You get free exposure and excellent leads/conversions.

Measurable Results

It's easy to assess performance when you can quantify your efforts. Impressions, CTRs for your advertising, bounce rate, unique page views, etc., clearly show whether you are on the right track.

Working international

We have served hundreds of clients globally, both B2B and B2C.

Niches

Ecommerce

Fin-Tech

BI

Technology

AR/VR

Medical Devices

IoT

Semiconductor and Consumer Electronics

AdTech

Your business

Cyber Security

SaaS

Media

AgriTech

We’ll help you complete all kinds of SEM tasks

Here’s the list of our primary directions of work. They may change and evolve according to the project and its scope.

Optimizing Manual Bids
Call Tracking PPC Tactics
Automatic Bid Enhancement
Higher Quality Traffic/Leads
Selections Of Keyword Matches
Measuring ROI
Quality Score Enhancement
Display Network Targeting
A/B Testing For Ads And Images
Optimizing Analytics
Refining/Expanding Keywords
Bid Modifiers
Competitor Research
Enhancements For Geo-targeting
Negative Keyword Optimization
Improvements For Day Parting
Create/Split-Testing Image Ads
Ad Extension Precision
Single Keyword Ad Segmentation
Refined YouTube Campaigns
Advanced Keyword Tapering
Opportunities To Scale/Expand
Tactics For Remarketing Ads
Test Beta Releases
Effective Copywriting
Experiment With Dynamic Copy

Frequently Asked Questions

SEM stands for Search Engine Marketing. SEM is sometimes confused with PPC (Pay Per Click), a paid marketing strategy that targets search engines like Google and Bing. SEO is a quality optimization of your website. Seologic offers you a variety of marketing services.

SEM (search engine marketing) agencies have a team of experts who know how PPC and SEO work together. Hiring a digital marketing business that offers both PPC and SEO services gives you insights in both channels. It aids in brand exposure, customer acquisition, and click advertising. As an experienced marketing agency, we can get you to the top of Google searches.

The more ambitious you are, the more time it takes. We aim to meet all your objectives, and will work as long much as it's needed.

Certainly! All the information, including images, texts, videos, etc. Everything we create helps you achieve your objectives. It's yours whether you decide to stay with us or go to work with someone else.

Anytime! We ensure that you have immediate access to your accounts.

We have a range of packages, the cost depends on the work required. The minimum is $2500.

Our clients often spend between $2,500 and $100,000 per month on their marketing initiatives, we don't have a set limit.

We have experience in a variety of industries. We can definitely assist you if you're in SaaS, lead generation, eCommerce, or pretty much any other industry. For further information, see the published case studies.

Unless you want to start from scratch, we'll continue to use your current account.

We always stay in touch, so you can ask questions anytime. We also provide a report once a month with all the key metrics reflected.

We won't charge you extra. However, we can suggest using some extra tools for an additional charge. It's always up to you whether to insert them or not.

Client Testimonials

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SEM Agency

Cases

SEO marketing that will bring your business to a new level

Some of the Clients We’ve Helped

Benefits of a Search Engine Marketing Agency

Niches

We’ll help you complete all kinds of SEM tasks

Frequently Asked Questions

Client Testimonials

Our news

Get in Touch