B2B SAAS (Gym Management Software)

The client dealing with gym management software faced troubles with conversion rate improvement.

36%

Decrease in Facebook Ad Budget

1,9x

Decrease in Cost per Demo

122%

Increase in Conversions

Customer request

To reduce Facebook Ad Budget and Increase Conversions.

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It’s very easy, leave a request and our manager will contact you within a day.

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Challenges

To understand the target audience

The first challenge was to understand the target audience and their demands.

To make sure landing pages look good

The second task was to go over all of the landing pages and make sure they wouldn’t irritate the users.

To Prevent ad fatigue

The third challenge was to make sure that the audience didn't see our advertising too often, so that they didn't become irritated or tired of it, and so that we could engage more leads.

To Conduct A/B testing

The fourth challenge was to carry out comprehensive testing with different creatives to determine which kind of content is most appealing to our target audience.

What we've done

Restructured campaigns (divided client budget into 5 campaigns instead of 47 campaigns as previously). This gave us data on which audiences and ads worked effectively;
Switched off campaigns with low conversions;
Paired each audience with the most appropriate offer at their stage in the funnel.

The Results

36%

Decrease in Facebook Ad Budget

1,9x

Decrease in Cost per Demo

122%

Increase in Conversions

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