It’s one thing to design an ecommerce conversion plan, another to execute it.
“Build it and they will come,” as the saying goes. While this is somewhat accurate, purchase conversions are not accidental. Every day, customers are actively seeking items online, completing a buyer’s journey, and clicking “add to cart”.
Your low conversion rate may be attributable to a combination of factors. It may be due to lost marketing chances. Is there a better way to arrange your items for buyers? Yeah and yes.
An Ecommerce Conversion Rate
A conversion rate (CRO) is the percentage of persons who execute a desired action within a certain time frame. These prospects are following your CTAs from start to end. Sales from an online store are the main source of CRO for ecommerce retailers.
- Adding a product to basket
- Wishlist activities
- Signing up for emails or newsletters
- Number of social media shares
- Number of product reviews
An ecommerce site’s average purchase conversion rate is 2.86 percent. That’s fewer than 3 in 100. Divide the number of product conversions by the average number of visits to get yours. If the resultant % isn’t what you desire, consider changing your conversion technique (or five).
5 Simple Ways To Boost Ecommerce Conversion Rates
Let’s look at a few tried-and-true methods to boost your ecommerce optimization.
Improve Your Landing Page
We’ve written about this previously, but it bears repeating. Getting your landing page wording right is critical to nurturing your leads.
- Make some value statements – be clear and direct, not charming;
- Explain why your product is superior than others (its USP);
- Include high-quality photos and videos.
See our selection of fantastic ecommerce landing page examples to get a better idea.
Increase Facebook Ads Funnel
Better advertising = higher ROI. Reevaluate your Facebook advertising and other social media ads. If you haven’t begun using Facebook advertisements yet, now is the time!
Throughout your advertising, imagine the buyer’s journey. It has an upper funnel for introductions, a middle funnel for product interest, and a bottom funnel for purchase. Construct advertisements that closely follow the funnel’s levels. Find strategies to remarket to past clients as middle-funnel consumers. You’d be amazed how much traction a few clever demographic shifts may generate!
Optimize Your Whole Site
Wouldn’t a skilled and qualified salesperson impress a buyer? If your website is untrustworthy, visitors will likely depart without saying goodbye.
Your site’s UX must be flawless for the user. To gain a sale, you need to make things as easy, clear, and concise as possible.
Here are a few strategies to improve your website’s ecommerce conversion rate:
- Responsive page layouts
- Return, shipping, and legal policies
- Simple checkout
It’s preferable to utilize them all together for maximum optimization.
BETTER KEYWORDS
Marketing your goods will be considerably more difficult if you don’t know what your consumers are searching for online. Keywords are vital in ecommerce, especially when dealing in a specialized market.
- Google Trends or the Google search bar (you’d be amazed how many hidden treasures may be uncovered with a simple search)
- Knowing your competition
- A/B Various layouts testing
Spending time getting to know your consumers and their needs will pay off. Just remember to use keywords appropriately and avoid “stuffing” your content (that is, overusing keywords to the point where it becomes obvious you’re just repeating terms rather than adding value).
Use Ecommerce Conversion Tools
Data crawlers may be able to uncover the reasons behind low conversion rates. Many internet tools (some free) can assist you figure out why your items aren’t getting to checkout. Using ecommerce optimization tools can help you work smarter, not harder.
Here are some of our favorites:
- It will look at your traffic volumes, visitor kinds, and keyword ranks.
- Quantcast Measure gives you distinct demographics.
- HotJar delivers heatmaps and records of consumer activity to assist analyze UX.
Other tools are available if needed. But these three are a terrific place to start (all for free, too).
Other Ecommerce Optimisation Tools
There are several methods to improve ecommerce conversion rates, however not all methods work immediately. However, combining everything will almost likely improve your results in the future. Get inspired by these helpful ecommerce optimization tips.
- Write up a better return policy that includes clear wording, return labels, and cost reimbursements.
- Provide online tech assistance via a chat form, phone, or FAQ.
- Exit popups can capture 2–4% of exiting customers.
- Ship for free (if possible for your niche).
- Make site and checkout security a top priority.
Managing an ecommerce business is difficult enough. Adding a new ecommerce conversion rate strategy might complicate matters. Check out Seologic if you want the experts to handle it. We have a proven track record of helping clients improve their ecommerce SEO. Send us a note to find out how we can assist.
