Good content is essential for any internet company to be successful. A well-executed strategy may be the key to a company’s success. If you do it incorrectly, you run the danger of not realizing your company’s full potential. If the worst happens, what will you do? You’ll be out money as well as consumers as a result of this mistake.
Here are six typical errors identified by a website audit to assist you spot poor quality material in the future. You may avoid making the same mistakes as other website administrators by learning from their mistakes.
Money Talks – Pricing Is Not Mentioned
A lot of firms, particularly B2B ones, face this issue. When a company’s price is based on many variables, it’s reasonable that they wouldn’t provide specific numbers on their webpage. This may have disastrous consequences.
Regardless of how good your product or service is, customers want to know up front how much it will cost them. This is more important than the quality or reputation of your brand. TBC pricing policies scare away potential clients who want to know what they’re getting into before contacting you.
In addition, having your pricing available online is advantageous for your company’s bottom line. Any interaction you have with your client will have a better chance of being successful if they know the price up front. This prevents your consumer from being scared off later and saves you both time and money in the process.
When a company is hesitant to be upfront about price from the beginning, a prospective customer may have doubts. What are you trying to keep a secret? Are you planning to take advantage of them? With a clear pricing policy on your website, you build confidence with your client and help the transaction go more smoothly.
For more information on the importance of pricing transparency in creating quality content, see this page.
Concerned About Double-Page Duplication After HTTPS Migration?
Search engines can’t tell which of your site’s page versions is most relevant to a query if you have duplicate content on your SERPs (Search Engine Results Pages). Some websites have been copied in their entirety, while others have just had a few pages redirected.
A common blunder is failing to connect your HTTP and HTTPS versions correctly, which results in duplicate content on both. Run crawls on a regular basis to check for problems, and fix them as soon as you see them. You may prevent page duplication by following the steps in this tutorial from Hashed Out.
Jungle of Jargon – Excessive Use of Technical Language
Overly technical content creation is a frequent blunder for certain companies. While the quality of such material is frequently excellent, you’ll need to be well-versed in the relevant business or area, as well as its jargon, to comprehend anything you read.
Your material will seem complicated to the average would-be client since they don’t grasp the lingo. You run the risk of alienating them and losing their business. Overcomplicating your material is a no-no.
In general, overly flowery language and industry-specific technical jargon both fall under this category. If you’re using jargon a lot, it’s definitely cluttering up your writing.
In our experience at Accelerate, businesses often make the mistake of overlooking the local market. Local search keywords have a lot of value, and being found for them can help your business expand.
Creating business listing citations for your branch offices, your office, or your shop is a common method to boost local search engine results. Local SERP ranks may improve significantly only by following this one basic technique.
Where Do We Go? A Lack of Clarity and Poor Accessibility
The format of a site is just as crucial as content. A poorly-organised site with no clear structure Both the design and the content of a website are equally important. Visitors will have a difficult time navigating your site if it is disorganized. Visitors will leave your site if it takes too long to load, which may lose your business money. An unstructured or poorly navigated website will have the same effect.
A poorly-structured website will frustrate everyone who visits it, not just prospective customers. Site pages that are not well organized will not be given a high ranking by search engines. The following step should be apparent to the typical user on your navigation screen.
Use internal links carefully and consider where your reader would naturally want to go next from each of your pages in addition to the previously mentioned. Use backlinks to your homepage or welcome page to prevent users from getting lost in your blog.
Not Customer Information Isn’t Saved
You may be tempted to focus only on the Purchase, which is, after all, the most essential aspect of the buyer transaction. Other phases of the buyer’s journey (such as awareness, consideration, and retention) are equally essential. This has to be reflected in your writing, as well.
Let’s say you’re in the Retention phase. Once a client makes a purchase from you, they’re far more inclined to do so again in the future. By keeping the consumer interested in your brand, your content may increase the chance of repeat purchases.
By storing your customer’s information on your system, you make it easier for them to make another transaction in the future. These consumer insights may also be used to promote new goods and make more deals.
Opinions Matter – Low Use of Testimonials
Client or customer testimonies may still be helpful even if third-party, independent review sites such as Tripadvisor and Yelp, and allegedly Trustpilot, are more highly valued. Furthermore, when utilized properly, these references may be a powerful weapon for persuasion.
Businesses often devote an entire page of their website to customer testimonials, with no explanation or background information. Use your testimonials in conjunction with the rest of your content to maximize their effect. As seen in the example below, don’t use them out of context or for no apparent reason.
It’s just basic sense, to be honest. Consider including a testimonial from a satisfied client on your Shipping Delivery page. You may also include it on the Pricing page if a client was very satisfied with the product and felt that it offered excellent value for money when compared to its rivals.
Got a bad review from a dissatisfied customer or client? There’s no need to panic we’ve put up a tutorial on how to cope with negative reviews.
What’s the point of putting your company in danger by making these errors? Get an assessment of your website done by Seologic. Uncovering and fixing your website’s flaws is easy when you use this foolproof method.