Guide for Social Media Campaign Planning

Through social media platforms, many businesses are able to reach target audiences, build loyal customers, and reach current clients.

However, it is not enough just to create an account on Instagram or Facebook. You need to advertise on social media, target audience, create content, and make a plan – a plan that will help you succeed on social platforms.

Social media campaign planning template

1. Understand your social media goals

So, first, you need to define the goal of your social media campaign. «Why am I doing this?» It is this answer that will guide you throughout the campaign, as well as significantly influence your strategies on how you will promote your business on social platforms.

If you can not give an exact answer to a question, we will help you. The goals could be as follows:

1. Improving brand awareness
2. Improving online customer service
3. Generating new leads
4. Increasing website traffic
5. Building an online community

2. Analyze your campaign

Once you have figured out the first step, proceed to the second – analyzing your campaign.

There will be more questions here:

1. Do I have a posting schedule for my social content?
2. How often do I post to my social platforms?
3. Do I have profiles on every platform?
4. Do I have unread messages in my direct?
5. Do I run ads on my social platforms?

By the way, the last point is not mandatory, but it is still  worth considering.

3. Analyze your competition

What seemingly do the competitors have to do with it and why analyze them? The bottom line is that, because they sell similar products and services, they build the same audience as you do.

Answer questions such as:

1. What social platforms do they use?
2. What is their content?
3. How often do they publish it?
4. How and how often do they communicate with people?

By carefully analyzing all the information, you can learn more facts about your audience: which social platforms they visit most often, what content they like, and what else they expect from your company.

But remember: you can not copy content from competitors. You can spy on ideas, get inspired, and do something similar.

4. Check your current content

Have you checked your competitors? Excellent! Now audit your own content.

Take a look at things like:

1. What kind of content do you publish? Do your subscribers like everything? How do they react? If you don’t see much activity in your account, you may need to change your content strategy.
2. How often do you publish content? It’s probably no secret that the less often you post, the fewer subscribers you have. Again, you can look at your competitors and see how often they post content and how often they answer user questions.
3. How high-quality your content is? A post written in 2 minutes and a picture from a free photo stock are unlikely to attract potential customers. Make sure you have a strategy behind the content you publish to get successful results.

5. Determine the content formats

To find it out, you need to turn to Step 1 and set goals that will influence your decision.

Below we have made a table for you:

It is clear that there is no magic way to achieve your goals. That is, you have to try different content formats: add something, change something, adapt something. Listen to your audience and don’t be afraid to try something new. Look for a path that will allow you to accomplish your goals.

6. Create a target persona

The creation of a target persona is a no less important task than the previous ones.

A target persona outlines a typical member of your target audience. Constructing such a personality simply makes it easier for you to create content – that is, you refer not to 100 people, but only 1, and develop content specifically for him.

7. Examine industry trends

By researching specific topics, you’ll understand what your target audience is interested in nowadays. Thus, you can create useful and informative content that will attract users.

8. Make a content plan and a schedule

You should understand that without a clear content plan, your strategy will never work. But even with ideas in hand, you still need to plan them.

This is where the social media content calendar comes in.

Distribute your content and try to understand how often you will need to post it on social media. Then start scheduling publications. By the way, you can always use the help of special programs that will plan everything for you.

9. Make effective social profiles 

When promoting your company, never forget about your social media profile.

Even though each platform works differently, there are a few rules you should take into account:

1. The profile picture has to be of high quality. This will increase brand awareness.
2. The photo cover (depending on the platform) has to be of high quality.
3. Contact information has to be correct. If you have the wrong phone number, email, address, etc., then most likely your potential customers will no longer contact you and will lose interest in your brand.
4. Write the “About company” information. This will help users get to know you better, and you will increase their loyalty.

10. Think about running social media ads

Advertising is a really great way to get users to visit your website, and, more importantly, to buy your product or service.

Here are the platforms that offer ad options:

1. Facebook
2. Instagram
3. Twitter
4. YouTube
5. LinkedIn
6. Pinterest

11. Engage with your audience

Do not forget to communicate with the audience: answer their questions, suggestions, or DM them. In this way, you can form an online community for your brand and significantly promote your company on social media.

12. Analyze your content

After the first month, you should check your content. Pay attention to indicators such as:

1. Engagement rates (likes, shares, comments, etc.)
2. Link clicks
3. Pageviews
4. Page likes
5. Post reach

By carefully analyzing all the information, you will understand if your strategy is working, what content to keep, and what content to change.

13. Adjust your campaign based on the first report

Are your posts getting fewer clicks? As you start your next campaign, try to add more visuals and adjust your ad text.

Analyze all the information thoroughly, take into account all the successes and mistakes, and then draw up the next strategy based on this data.

Social media campaign planning got you in a rut? «Seologic» can help.

If you’re not sure about planning your social media campaign, «Seologic» can give you a hand!

To learn more, contact us online!