Get in Touch
Through social media platforms, many businesses are able to reach target audiences, build loyal customers, and reach current clients.
However, it is not enough just to create an account on Instagram or Facebook. You need to advertise on social media, target audience, create content, and make a plan – a plan that will help you succeed on social platforms.
So, first, you need to define the goal of your social media campaign. «Why am I doing this?» It is this answer that will guide you throughout the campaign, as well as significantly influence your strategies on how you will promote your business on social platforms.
If you can not give an exact answer to a question, we will help you. The goals could be as follows:
Once you have figured out the first step, proceed to the second – analyzing your campaign.
There will be more questions here:
By the way, the last point is not mandatory, but it is still worth considering.
What seemingly do the competitors have to do with it and why analyze them? The bottom line is that, because they sell similar products and services, they build the same audience as you do.
Answer questions such as:
By carefully analyzing all the information, you can learn more facts about your audience: which social platforms they visit most often, what content they like, and what else they expect from your company.
But remember: you can not copy content from competitors. You can spy on ideas, get inspired, and do something similar.
Have you checked your competitors? Excellent! Now audit your own content.
Take a look at things like:
To find it out, you need to turn to Step 1 and set goals that will influence your decision.
Below we have made a table for you:
It is clear that there is no magic way to achieve your goals. That is, you have to try different content formats: add something, change something, adapt something. Listen to your audience and don’t be afraid to try something new. Look for a path that will allow you to accomplish your goals.
The creation of a target persona is a no less important task than the previous ones.
A target persona outlines a typical member of your target audience. Constructing such a personality simply makes it easier for you to create content – that is, you refer not to 100 people, but only 1, and develop content specifically for him.
By researching specific topics, you’ll understand what your target audience is interested in nowadays. Thus, you can create useful and informative content that will attract users.
You should understand that without a clear content plan, your strategy will never work. But even with ideas in hand, you still need to plan them.
This is where the social media content calendar comes in.
Distribute your content and try to understand how often you will need to post it on social media. Then start scheduling publications. By the way, you can always use the help of special programs that will plan everything for you.
When promoting your company, never forget about your social media profile.
Even though each platform works differently, there are a few rules you should take into account:
Advertising is a really great way to get users to visit your website, and, more importantly, to buy your product or service.
Here are the platforms that offer ad options:
Do not forget to communicate with the audience: answer their questions, suggestions, or DM them. In this way, you can form an online community for your brand and significantly promote your company on social media.
After the first month, you should check your content. Pay attention to indicators such as:
By carefully analyzing all the information, you will understand if your strategy is working, what content to keep, and what content to change.
Are your posts getting fewer clicks? As you start your next campaign, try to add more visuals and adjust your ad text.
Analyze all the information thoroughly, take into account all the successes and mistakes, and then draw up the next strategy based on this data.
If you’re not sure about planning your social media campaign, «Seologic» can give you a hand!
To learn more, contact us online!
“It was a great experience working with Seologic. Their staff were responsive, knowledgeable, and very strategic. The results were exactly what we wanted! I highly recommend reaching out to them!”
“Seologic has absolutely helped my business grow. It takes work to get top placement on Google. They helped with that. Taking us from the 20th page on Google to the 2nd is no small achievement. Thank you Seologic.“
“I have been working with Seologic for 3 years. I have worked with them on several projects and have suggested the company to a number of friends. Their team really knows what they are talking about. Certainly my only choice when it comes to SEO and PPC. Definitely recommend it!”