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Have you ever surfed Google and noticed several results with a small «Ad» label in the top corner? Your answer is «yes». Well, these are paid search ads or so-called pay-per-click (PPC) ads.
So, how exactly does it work and how can you get started? Let’s try to answer these questions.
To start a PPC campaign, you need to set up a Google Ads account first. After that, you can start crafting PPC for your business.
Think about a product or service your company sells. After you have a clear sense of what that is, it is time to select keywords to target.
Keywords are terms people look for on Google. The main thing is that they should be highly relevant to whatever it is you’re selling. Also, it is a good idea to target keywords that include your brand name.
Google chooses ads to display depending on two factors:
Google Ads allow you to set maximum bids – so that you can put limits on how much you pay and stick to your budget.
The search result ad should be designed to attract the user’s attention quickly. Along with keywords, try to use phrases such as “affordable” or ”20% off” to attract people’s interest. At the same time, ad should be simple and centered around a call to action.
You can target specific groups of Google users based on various characteristics, including:
One of the ways to identify your audience – to create a set of buyer personas. Consider your target audience’s typical demographic, occupation, and location. In that case, only a specific group of people will be interested in your product or service.
View metrics like click-through rate (CTR) and conversion rate – you’ll be able to see which ads are effective and which aren’t worth bidding on anymore.
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“Seologic has absolutely helped my business grow. It takes work to get top placement on Google. They helped with that. Taking us from the 20th page on Google to the 2nd is no small achievement. Thank you Seologic.“
“I have been working with Seologic for 3 years. I have worked with them on several projects and have suggested the company to a number of friends. Their team really knows what they are talking about. Certainly my only choice when it comes to SEO and PPC. Definitely recommend it!”