If you’re reading this, there’s a high chance you have a LinkedIn profile. Whether you really understand why you have one is another question. The concept of a professional social network is attractive to many individuals, so they sign up for LinkedIn. Most of the time, people do what they’re doing because someone asks them to or because they’ve been taught to.
Regardless of the cause, it’s evident that the majority of users are underutilizing the site. When someone signs up for the network, they immediately fill up their profile and are good to go. If they get an email informing them that someone has joined their network, they may remember about LinkedIn. This is most likely to be a former classmate. It might be a pushy salesman or recruiter, but it’s possible it’s someone else.
Some excellent possibilities provided by LinkedIn may be missed by site owners and company owners as well. When it is used effectively, social media may be a critical part of your SEO strategy. Use of LinkedIn to improve your SEO may have a significant impact if done correctly. Furthermore, you won’t have to pay anything to make use of LinkedIn. In light of how much SEO may cost, this is fantastic news.
The greatest methods to use LinkedIn to improve your SEO will be discussed in this article. I’ll go into detail on Seologic’s usage of the platform and the outcomes we’ve observed. There will be three steps covered:
- Leveraging the power of LinkedIn to boost brand-related search traffic
- Using LinkedIn to promote information and get others to interact with it
The ability to communicate and develop relationships effectively on LinkedIn
Let’s get started.
LinkedIn: How to Use It Properly
There are two parts in LinkedIn. To begin with, it’s a significant community of experts. Experts from a wide range of nations, specialties, and companies. Individuals and companies both have profiles, as seen in the picture below. All types of professionals may meet in this setting.
In addition, LinkedIn serves as a professional search engine. It enables users to look for and connect with other business people and experts. You may look for individuals with certain job titles by using the search feature. You have the option to create or join groups that focus on a specific subject or area. Find individuals by business or name using the powerful search function.
When seen in this light, LinkedIn gives you the opportunity to establish contacts and create business connections. You may use the platform to enhance your link-building efforts while also encouraging more people to search for your brand. As a result of its SEO-boosting capabilities, LinkedIn may help you grow your business.
So, here is how we’ve taken use of the platform’s capabilities. We’ll show you how we used LinkedIn to improve our SEO by sharing our knowledge with you.
Increasing the number of brand-related searches via the use of LinkedIn
Online searches that include a brand name or company logo are known as brand searches. We might advertise our search as ‘Seologic Digital Agency’.
The amount of individuals that visit the site is one method LinkedIn helps with SEO. This is a really straightforward process for us. The following three steps are all that has to be done:
- Build your LinkedIn network day by day.
- Send out withdrawal requests to those who don’t respond.
- Encourage your contacts to participate in the site’s content by sending them emails.
Increasing the number of branded searches for your business will emerge if you succeed in the third stage.
There are many methods for expanding your LinkedIn network. You may use the platform’s search function as an easy yet efficient way to find what you need. Using a particular job title as a search criteria has shown to be an effective strategy for connecting with like-minded individuals.
A potential link in our example would be ‘Digital Marketing Manager.’ You may use any title relevant to your specific specialty. We next refined our search using LinkedIn’s search criteria. We narrowed the search to ‘people,’ rather than ‘jobs,’ ‘content,’ or any other category. That way, we were certain to identify people who identified as digital marketing managers.
Another useful filter is to restrict results to second level connections. These are individuals to whom you are not yet linked but who are connected to one of your existing connections. This is very helpful. People are more inclined to accept a request from a profile that is already associated with someone they know.
So that’s how you find individuals to contact. Of sure, many individuals will refuse to comply with your demands. This is quite normal. Some individuals dislike making new relationships. And then there are others who don’t use LinkedIn at all.
Given this, the next stage in the process is to deal with the requests that haven’t been addressed.
You wish to delete the contact information of individuals who have not replied to your queries after a specific length of time (we use four weeks). Withdrawing the requests allows you to send out new ones.
Ideally, you want your LinkedIn profile to represent the variety of your professional interests. Your contacts should include a mix of industry colleagues and ideal customers. You may and should search for a variety of job titles and keywords. That manner, you may gradually develop your relationships every day and see a big effect in no time. In six months, I went from having 300 contacts to almost 29,000 using this technique.
Using LinkedIn to Promote Content and Encourage Engagement
As the number of people who follow you on LinkedIn increases, so will your reach. If you’re utilizing LinkedIn to improve your SEO, you’ll want to encourage people to visit your website. The easiest method I’ve discovered to accomplish this is to publish articles and blog entries on a regular basis via my account. We recently utilized LinkedIn to assist us in creating and promoting content for our blog. How we accomplished it and the good outcomes we observed are excellent examples of how helpful LinkedIn can be as an SEO strategy.
Our blog, as you would suppose, is dedicated to delivering helpful information on SEO and analytics. This is something we want to be recognized for, therefore we’ve devised a content marketing plan to promote it. Following some keyword analysis, we determined that Top Google Analytics Tools would be an appropriate subject for an article.
We informed our LinkedIn network about our plan to write the article. We began by compiling a list of tools that we find helpful in the office. We then published this list of tools on LinkedIn and solicited feedback.
Several individuals responded to the material, and many of them suggested tools that we had missed. This aided us in compiling an excellent list of tools. This approach has the added advantage of creating some buzz around the material prior to its release. Anyone who made a recommendation was much more likely to read the final piece once it was published.
Our LinkedIn article promoting the forthcoming material drew a lot of attention.
We started promoting the material after it was created and published on our site. We use LinkedIn, as well as other platforms, to spread the news about our article. We sent links to it and promoted it via different digital marketing and Google Analytics LinkedIn groups.
The blog article generated a lot of attention. It has a lot of comments, reshares, and remarks regarding the article’s substance. The amount of interest stemmed from the way LinkedIn enabled us to include our network in the development of the article. Also consider how effective the platform’s group function is for reaching out to individuals in your specific specialty.
The blog article had almost 2,000 views in three weeks as a result of our usage of LinkedIn. That was a fantastic return in terms of blog traffic. We weren’t finished promoting this blog article on LinkedIn.
Our message had been seen by a large number of individuals and had obviously sparked the interest of our target demographic. As a result, we struck while the iron was hot.
We made another article on how much Phil enjoyed writing and if anybody would want him to guest write for them.
We received some fantastic answers.
We had a quick and good reaction. We got letters from a number of well-known professionals in our industry. Many of them offered fantastic opportunities to work with them. The advantageous alliances we formed offered a multitude of advantages. We were given the opportunity to contribute guest articles to high-traffic blogs and websites. The backlinks from those sites were subsequently provided by those guest articles.
LinkedIn has been very helpful in helping us make the most of our material. It has aided us in growing an audience that is interested in our material. This has helped us increase traffic to the site as well as possibilities for guest blogging. You might get the same results if you used LinkedIn in the same manner.
Effective Communicating on LinkedIn & Relationship Building
So far, we’ve described how to use LinkedIn in two ways. To increase the amount of visits to your website and to promote content. You should also keep in mind that it is a social network, therefore you may utilize it for social purposes. That is, we mean interacting with others and developing connections. Those connections may potentially lead to fantastic SEO possibilities down the line.
LinkedIn groups are a fantastic method to discover relevant individuals to engage with. There are many organizations on the site dedicated to various specializations and regions. Finding and joining one is an excellent method to connect with other experts in your field. Whatever your specialty, you’re likely to discover a plethora of organizations related to it.
Joining such organizations also makes it much simpler to connect with new people. Having something in common with a group offers you something to discuss in an introductory communication. It may be a great ice breaker to establish that initial connection.
Furthermore, messages received via LinkedIn are much more likely to be opened than other forms of outreach. According to current data, the open rate for emails sent for cold outreach is just 21.8 percent. This implies that more than three-quarters of the individuals you contact will never read your message. Messages received through LinkedIn are a different story.
In general, social media communications have a significantly greater open rate than emails. A personalized message sent to someone with whom you share a LinkedIn group is much more effective. In reality, provided the person is active on the site, the open rate is almost 100%. That implies you’re much more likely to strike up a meaningful conversation.
A meaningful connection may imply a mutually beneficial partnership in the future. Reaching out in this manner via LinkedIn is excellent for engaging with bloggers. It may assist you in locating and securing guest blogging opportunities. In addition to other collaborations or partnerships. Those chances will have a huge beneficial effect on your SEO in the future.
As beneficial as this form of outreach is, there are a few things to keep in mind. They will guarantee that you get the most out of your LinkedIn relationship-building efforts:
- Avoid spamming connections – Don’t send out random messages with content suggestions to everyone. It will sully your reputation and alienate contacts.
- Analyze group members – Analyze each member of the groups you join. Find out whether they are really in your specialty and how working with them may make the most sense. Don’t bother contacting individuals who have no interest in what you’re doing.
Make reasonable content suggestions — When suggesting material for guest articles, do your homework. Make sure your thoughts are relevant to the subjects and tone of the blog or website to which you want to contribute.