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Earlier, the major priority for a good SEO-text was a high level of uniqueness and the successful use of the keywords defined by the analyst from semantics. The main factor of search success today is the topic of the material.
You can use ideal keywords, create the perfect WRS and assign the text to a copywriter who will do his best. But in the end the text won’t go far. To avoid such bitter misunderstandings, you better find another way to build and sustain a good relationship with search engines. The most important thing is to define a low competition topic, to select keywords for which users have not yet received an adequate and well-structured response.
To find “fresh” niche topics, it is worth using unusual sources. If you’re used to look up to Ahrefs, Semrush, Wordstat, search suggestions, Relates Searches data collected on competitive resources, try to consider the audience interests as well:
You can also test a subscription to Google Alerts, a notification service that sends new content for certain keywords for a certain period. This is a good tool to find new topics, and in general to track trends in your field.
Actually, to write about what others did not have time to write about is more important than to write better than others. Therefore, the search potential assessment of the future page can be performed by several factors. First-page ranking by keywords:
In other words, the pages you can get over by the optimization level. The first two points are quite clear. And in order to get data about resource quality you can use the analytics tools – DA by Moz or DR by Ahrefs.
To create content that your audience and search engine algorithms will appreciate, pay attention to the key features that helps to identify a quality text:
To make sure your text is good, don’t forget to analyse statistics. It is worth referring to the data about once every 2 weeks. If CTR is low, work on the snippet and the beginning of the text. Monitor additional keywords proposed by Google Search Console and include them to the text. If users spend too little time on your page or make few conversions, consider improving the structure of the text and the internal optimization and usability of the page itself.
To keep the page «work», to get first page ranking long after its creation, update the information at least once a year.
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