When we start surfing the Internet, we usually start with a search engine. In most cases, this is Google. So, if you are familiar with search engine optimization (SEO) and really know how to use Google’s potential to its fullest, it can bring you and your campaign to the top.
But are there specific steps to reach the top of the «SEO mountain»? The answer is yes. And we’re here to tell you about them.
Useful tips to win at SEO
- Targeting long-tail keywords
You should know that keywords are an essential part of SEO. Thanks to them, Google selects the content for the user that he needs the most, and you drive up your traffic and the relevance of your target audience.
But we specifically draw your attention to long-tail keywords – those that are several words long – because they have 2 distinct advantages:
- Long-tail keywords are more specific, thereby they make it easier to reach a specific audience
- The specificity of long-tail keywords means a narrow range of businesses targets them, thereby leading to less competition.
- Keeping content up-to-date
The clock is ticking, and even if you have an engaging post, after a while it can become outdated. And here comes the problem. The point is that users don’t trust the content that has an expiration date, which is why people won’t return to your website, let alone buy something.
To keep your content evergreen, try to avoid specific dates, current trends, particular brand names, etc. Even if you do have this information, once every few months, double-check your content and, if necessary, correct it.
- Earning valuable backlinks
Backlinks are links from third–party sources that point to your website. When another site points to your link, Google automatically thinks your site is trustworthy and worth boosting.
So how to earn backlinks?
Check out some reputable websites in your industry for broken or outdated links. When you find them, you can contact the authors of the site and recommend them to replace the old link with yours. It will benefit both you and the other site!
- Optimizing page speeds
Almost every user wants a website to load in 3 seconds, if not less. Does your site take 20 seconds to load? 30 seconds? Be prepared for the fact that your potential customers will not return here again.
Fortunately, there are several ways to speed up the loading of your site.
- Cache web pages
- Limit redirects
- Compress images
- Minify code
We can also advise you a great Google’s PageSpeed Insights tool, which will give you a score out of 100.
- Creating a mobile-friendly website
Nowadays, people mostly surf the Internet on mobile devices. And there’s only one conclusion – if your site isn’t mobile-friendly, you’ll miss the majority of your potential traffic.
And even more, this «non-mobile» situation will negatively affect your rankings, because Google uses mobile-first indexing, where it ranks websites based on their mobile format.
All you need to do to solve the problem is to create a responsive design, which means adapting your website to mobile devices. Then all your efforts to promote your site will be worth every penny.
- Optimizing images
No matter how great Google is, and no matter how it helps you promote your site, it still has its drawbacks — this search engine can only read certain types of content, and images are not included.
Still, there is a way to get around this problem: optimize your images by giving them alt tags – short and descriptive lines of texts. Then Google will be able to take into account that new information and your spot rankings will be increased.
- Claiming your Google My Business profile
Your website is not the only place that you can optimize to increase your SEO results. The other place is Google My Business.
There you can input various information:
- Business name
- Address
- Phone number
- Hours
- Description
- Photos
Want to develop a winning SEO strategy? «Seologic» can give you a hand!
To get started with us, contact us online today!