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All over the Internet, from social media to search engines, ads are an excellent digital advertising strategy.
Online ads allow you to reach your target audience in many places and forms.
But what are your advertising opportunities? Read on to discover more about some of the most popular ad types.
The fact that 93 % of all online experiences start with a search engine makes Google search ads one of the most successful online ad formats. Text and carousel or gallery ads are the two primary types of search ads that appear alongside organic results.
Most search ads are text ads from Google. They appear at the top and bottom of search results pages. Text ads are so-called because they just include text: a headline, a URL, and a description.
Google text ads may also include ad extensions. You may add ad extensions below the description. Typical ad extensions include: phone number, address, sitelinks and more.
Additional information provided by ad extensions catches the user’s eye.
Carousel or gallery ads are the other forms of Google search ads. Like text ads, they are shown at the top of search results pages. Each one looks like a box with text at the bottom and a picture above it.
Unlike text ads, carousel ads promote particular items. Text ads can only have four ads at the top of a page, but carousel ads may have close to 20.
Carousel ads are more common since they are a revolving sequence of pictures that can be scrolled through horizontally, using up little vertical space.
While search ads are perfect for promoting your brand, display ads may be placed on third-party websites. Creating display ads is easy using Google Ads, the same platform used to generate search ads.
Display advertising is focused on visual perception. A display ad is a box in the margin of a webpage with a flashing picture or video. They might be a square box to the side or a long strip at the top of the page.
You can set up display ads on specific sites to reach the most targeted audience.
Facebook and Twitter are almost as popular as Google. Individuals post most social media content, but you can also run paid ads there.
These social ads appear in people’s social media feeds as sponsored postings. Unlike organic posts, sponsored or promoted posts have a logo at the top. And also, unlike regular content, you pay to have them appear at the top of people’s newsfeeds.
Social advertising may also target certain demographics like age and location to ensure it reaches the right people.
As well as email marketing, paid advertising through Gmail is another way to contact individuals via email.
Surely you’ve seen Gmail ads. They display on your Gmail Promotions tab. They aren’t emails, but they use a similar subject line to open the entire ad. They are shown above your real emails at the top of the page.
You may create email advertising using Google Ads. Google targets users based on their email interests, so you’ll always be reaching the target audience.
Mobile advertising is paid advertising in mobile apps. Users often see ads when they download applications to their mobiles, whether it is a weather app or a game. You may purchase ad space on apps to reach users.
Some games display sponsored adverts inside the game, such as on the sides of in-game structures like billboards. But usually, ads show up between game levels or when starting an app, filling up the entire screen.
If you want to target customers who use apps, you may use mobile advertisements. Nearly nine out of ten smartphone users who find mobile brand experiences beneficial say they will return to that company again.
YouTube advertising is our final online ad type. Over 70% of YouTube viewers watch videos to assist them in making purchases, and they may run across your ads. You can set up YouTube ads through Google Ads.
YouTube advertisements are usually in-stream, meaning they play with the videos. They usually play before the video, but for long videos, they may interrupt the video at set points.
Less than 15-second ads require visitors to wait through the full thing. If your ad is 30 seconds or longer, people may skip it after five seconds.
Not sure where to start with launching a paid advertising campaign? Seologic can help you! We’ve been getting results in digital advertising for over 9 years and know what it takes to create effective ads.
Our paid advertising services may help you develop any of the above ad types. You’ll also get a dedicated account manager who will keep you updated on our efforts.
Call +13478979960 or email us now to get started!
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