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What does it take to attract a potential buyer and get him to buy your product? Set up ads on Google? Promote your company on social media? Yes, it is very important and it will really attract buyers. But if the design and navigation of your site are really poor, believe us, no advertising and strategies will save you.
So how do you create an attractive product page design? Here are 6 tips.
Unfortunately, you can not stand next to customers and tell in detail how good your product is.
But you can write an attractive description.
How does your product stand out from others? Why is it useful for your customers? Why won’t he regret buying it? Answer these questions, add a couple of beautiful adjectives, and voila – the description is ready.
It is not advisable to describe the product only with adjectives. Since users can not physically touch the item, add specific details to your description: weight, size, material from which the product is made.
Take a look at the example: Sweater – is made of cashmere, pink, machine washable at 40 ° C (104 ° F), etc. The tennis racket – 27 in long (69 cm), weighs 11 oz (311 g), is made of aluminum, etc.
This rule will apply to any product.
Add photos and videos to help people better understand what the product looks like.
We also have a couple of tips for those who are taking their photos:
Our blog has a detailed description of SEO optimization, but we’ll go over the topic briefly anyway.
SEO is the process of writing and editing your pages so that users can see them on search engines.
The main part of SEO optimization is keywords. These are the words that people enter into the search box to find the site or information they want.
Keywords should be inserted in the title, description, and image alt text.
Also, keywords can be short-tail («Car») and «long-tail» («Volvo XC90 2015 car»). In the first case, it’s not a fact that people will buy your product. Maybe they’re just looking at cars, who knows? In the second case, a person is looking for a certain product and most likely, having entered your site, he will buy it. Conclusion – it is advisable to use long-tail keywords.
People won’t always find the right products on your page – that’s a fact. You may not have a specific size or color. But your task is to keep users’ attention anyway, and here are some ways:
Testimonials can help people understand how your product performs in a real environment. If you offer a good product and have an experienced customer service team, you may rest assured about reviews.
Although you still have to remember that you can not please everyone. Therefore, if you are faced with negative feedback, try to listen to it and change something in your product or service.
If suddenly you have more negative reviews than positive ones, you should probably dive deeper into the reasons why.
“It was a great experience working with Seologic. Their staff were responsive, knowledgeable, and very strategic. The results were exactly what we wanted! I highly recommend reaching out to them!”
“Seologic has absolutely helped my business grow. It takes work to get top placement on Google. They helped with that. Taking us from the 20th page on Google to the 2nd is no small achievement. Thank you Seologic.“
“I have been working with Seologic for 3 years. I have worked with them on several projects and have suggested the company to a number of friends. Their team really knows what they are talking about. Certainly my only choice when it comes to SEO and PPC. Definitely recommend it!”