What Are Lead Generation Campaigns for Small Businesses?

Imagine the situation: two online users encounter the same paid ad on Google. The first user, Alex, clicks immediately, because he’s never heard of this brand. The second user, John, doesn’t click immediately, but he really needs the services of this brand… So he clicks.

So, who do you think is the lead in this situation? Correct, John. A lead is a person who expresses an interest in your business – and generating them is a crucial part of any marketing plan.

Lead generation campaigns explained

We already mentioned that leads are people with an interest in what you are selling. And without them, you’re going to have a tough time driving conversions.

Why is that so?

Which ad are you most likely to click on – the one you’re interested in or the one you’ve never heard about? Probably the first one.

Remember, if you want someone to buy from you, you first have to catch his interest in the product you’re offering.

What does the generation of leads look like in practice?

Here are 5 steps to getting more leads for your business:

• Write blog posts

Blog posts are an amazing way to draw people to your website and make them your leads. Use a tool like Google Trends to see which topics generate high search traffic, and then brainstorm your engaging ideas.

Also, don’t forget to put keywords into a title, headlines, and a few times in the body text. In this case, your posts will rank in Google search results and people will be able to find them.

As soon as people are drawn to your website, they’ll develop familiarity with your business and an interest in what you offer.

• Craft multimedia content

Sometimes, people are not interested in reading a 1200-word text. Multimedia content – that’s what can attract people. Bright images, animated infographics, engaging videos – everything will catch an individual’s eye and he will want to go back to the site.

By the way, not all of your multimedia has to be entertaining. Some materials can be informative, while others can be more salable.

• Build email lists

The other way to generate leads is to make them want to contact you. To achieve that, make an email list on your website and ask people to send you their addresses. It can be a pop-up or a call-to-action at the end of your post – in all cases, do not forget to offer users something in return: e.g. special offers or a newsletter.r.

• Launch paid advertising campaigns

Launching a paid advertising campaign through Google Ads (PPC) is another great way to draw more leads. Your ad will be shown at the top of relevant Google search results and it will be easier for users to find it.

On our website, you can review information about PPC in more detail. In short, to run a PPC, first, you make a list of keywords to target and then bid on those keywords. If  you have a high enough bid and good Quality Score (Google’s assessment of ad’s  quality), your ads start appearing in search results and people immediately click on your webpage.

In general, PPC is a great way to increase conversion, and get potential customers’s attention. Even if they don’t buy your product, they will still remember your website and save the information for later.

• Promote your campaign through social media

People spend most of their Internet time on social media – that’s a fact. So why not use various media channels for our purposes?

Make an account on Instagram and start posting engaging multimedia content. Also, do not forget to communicate with people – respond to their questions in the comments section or write to them directly.

Make an account on Instagram and start posting engaging multimedia content. Also, do not forget to communicate with people – respond to their questions in the comments section or write to them directly.

Let «Seologic» give you a boost by generating leads

Need help getting your lead generation campaign off the ground? «Seologic» is ready to give you a hand!

Our professionals will do everything to bring clients successful results.

To get started with us, contact us online today!