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In December 2020, the Digital Marketing world changed – Google released the December 2020 Core Update.
What does that mean? Seologic explains.
This update was released to specifically encourage quality content from websites.
Google from time to time updates its search algorithm – these updates make the search engine bring to users the most relevant and reliable content. As a result, content assessment has improved and different webpages, that were not rewarded properly in the past, perform better.
Google has a way to determine its algorithm changes – E-A-T Method. Here’s a little summary to get you up to date:
Expertise means having a high level of knowledge or skill in a certain field. It means that Google is looking for content created by a subject matter expert and the website is evaluated at the content level, not at the organizational level.
Authority is about reputation among other experts in the industry. To evaluate authority, raters look for reviews, expert recommendations, and references. You should keep this in mind when creating content.
Trust is about the legitimacy and transparency of the content creator. In this case, raters pay attention to reliable contact information, content accuracy, and citation of trustworthy sources.
At «Seologic», we work to ensure that your website produces qualitative content that resonates with your target audience. We help our clients with all aspects of their online presence. Contact us today and let us help grow your online presence for the better.
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“Seologic has absolutely helped my business grow. It takes work to get top placement on Google. They helped with that. Taking us from the 20th page on Google to the 2nd is no small achievement. Thank you Seologic.“
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