We always start our work with a SEO audit, as it will allow us to find all errors and draw up the correct strategy.
No critical errors were found on the site, the main problem was the lack of proper reference.
Keyword Research
We are looking for the hidden potential of your resource and working on optimizing both the current site and making adjustments to the structure.
Content Gap Analysis
We analyze the keywords of competitors, determine the conformity of the current site to them and develop a strategy for finalizing the content.
Backlinks profile
Since the link profile was empty, we worked out a natural strategy and launched link building.
Commercial elements
It is not enough to bring traffic, you need to be able to convert it.
We added a feedback form to the site and buttons to the page content.
What we've done
We conducted a complete audit of the site, made internal optimization of the site pages and worked out the structure.We paid special attention to the link profile. Below you can see the optimal strategy for the first few months.
Month 1: • 1 Guest Post - Exact match on easy wins • Medium Diversity Links - partial match, brand, naked anchor links • Blog Content 2 x 1000 word post - informational kw focus based on industry trends
Month 2: • 2 Guest Post - money keyword variation • Medium Diversity Links - partial match, brand, naked anchor links • Blog Content 3 x 1000 word post - money keyword
Month 3: • 3 Guest Post - Branded • Medium Diversity Links - Branded, URL, Partial match mix • Blog Content 3 x 1000 - Content gap kw, high volume