We check the resulting site by conducting an SEO audit, as it will allow us to find all the errors and draw up the correct strategy.
We found a large number of low-content pages, which entails an underestimation of the site's positions due to the Google Core Algorithm Update.
Improving traffic to existing pages
We analyze the positions of existing site pages in the Google search results.
We consider requests for which the site has a position of 30+, there were more than 310 of them.
We work on the site to optimize for these requests and to improve the position, it brings additional traffic.
Content Gap Analysis
We analyze the keywords of competitors, determine the conformity of the current site to them and develop a strategy for finalizing the content.
Automotive topics require detailed elaboration of this issue, as most of the competitors' keys are certain models do not correspond to the products of the promoted site.
Backlinks profile
The link profile was characterized by stagnation and required the immediate launch of the optimal strategy for the systematic growth of the number of links and domains.
Commercial elements
The products of the site can be assigned to the premium class, the potential customer of which should get all necessary information from the first pages and easily contact the salon managers.We have developed forms and commercial elements of the site pages.
What we've done
The main focus in the work was aimed at creating high-quality content for the site pages, as well as building a link profile with an emphasis on requests for 30+ positions.
As you can see in the image below, the site's backlinks, organic keywords, organic traffic, and traffic value are also constantly improving.
After several months of work on the site organic traffic was characterized by positive dynamics, and requests for which the site was in low positions take its place in the TOP.