Luxury household goods

High-margin market. The client came with an active advertising campaign in Google Ads
× 6,4
orders
× 3,5
conversion rate
- 140%
conversion price
CUSTOMER REQUEST
  • Reduced Cost Per Lead
  • Increased the number of conversions
  • Optimized the budget
Category: Google Ad Services
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Challenges

Audit of the campaign
Audit of the campaign
Audit of an active Google Ads campaign.
Setting up Google Analytics
Setting up Google Analytics
Error fixing in conversion tracking settings in Google Analytics.
Creation of ads
Creation of ads
Creating separate ads for each group of queries (with relevant headlines, descriptions). Previously, there was only 1 general announcement for different groups.
The analysis of the landing pages
The analysis of the landing pages
Traffic went to a website that was under - optimized for conversions in the operating campaign.
Elaboration of the structure of the pages
Elaboration of the structure of the pages
Creation of dedicated Landing Pages with developed headings, benefits, call to action and design.

What we've done

  • The analysis of the current advertising campaign in Google Ads was carried out.
  • Analyzed settings and fixed errors in conversion tracking settings in Google Analytics.
  • Separate ads have been developed for each group of queries (with relevant headlines, descriptions).
  • Traffic went to a website that was under - optimized for conversions in the operating campaign. So, dedicated Landing Pages were created with developed headings, benefits, call to action and design.

The Results

56,9$
CPL
32
conversions
1820$
ad spend

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