CUSTOMER REQUEST
- Attract leads from Facebook Ads with a CPA of less than $55, where CPA is a record of a consultation call.
- The number of conversions shall be increased by at least 50 per cent.
Category: PPC Ad Services
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Challenges
Development of the structure of the advertising campaign
Development of a new advertising campaign structure in Facebook adapted for this niche.
Development of creatives
Changing the format of creatives from image to video.
Handling of reviews
Since the client had many positive reviews, the bet was made on real customer reviews and their use in each advertisement + adding clear call to action and emojis.
Look-a-like launch
Launching advertisement to a look-a-like audience(by perfect conversions)
Adjusting of creatives
Adjusting creatives to improve their efficiency (while maintaining the concept of reviews)
What we've done
- During 5 months of running an advertising campaign, we consistently delivered 50-70 leads from Facebook (this is 60% more compared to the previous experience of launching Facebook Ads).
- At the same time, the CPA was in the $ 19-$ 35 range ((depending on the season), which is 50% less than in the previous experience of launching advertising on Facebook.
The Results
50-70
leads
19$-35$
CPA
Client Testimonials
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