Team / PPC
PPC & Paid Media Lead at Seologic
Megan runs Google Ads, Shopping, and remarketing programs for Seologic's SaaS and e-commerce clients — 7+ years turning ad spend into predictable pipeline, not just clicks.
Megan leads Seologic's paid media team, overseeing Google Ads, Google Shopping, and remarketing campaigns for clients across SaaS, e-commerce, and local service industries. She has managed advertising budgets ranging from $5K to $200K+ per month and specializes in campaign structures that reduce cost-per-lead while maintaining lead quality.
Her background includes running in-house paid acquisition for a B2B software company, where she cut cost-per-demo by more than 60% through account restructuring and audience segmentation. At Seologic, Megan has worked on campaigns spanning gym management software, home services, and online education, consistently focusing on measurable ROAS improvements.
She writes about paid media trends, Google Ads updates, and campaign optimization tactics for the Seologic blog.
A campaign that spends less but converts more isn't a smaller win — it's the only kind of win that scales.— Megan Carroway, PPC & Paid Media Lead
Megan's team can audit your Google Ads structure and flag wasted spend within a week.