SERVICES (Home Improvements)

A Philadelphia-based company working in home improvements is trying to increase the number of leads.

67%

Increase in website sessions

29%

Increase in lead conversions

$19.6

Cost Per lead (during a 4-month campaign)

Customer request

To increase relevant local leads from Facebook ads.

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It’s very easy, leave a request and our manager will contact you within a day.

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Challenges

To understand the target audience

The first challenge was to understand the target audience and their demands.

Generate traffic.

The second challenge was to increase traffic to the campaigns and gather more leads while keeping the cost per lead low (CPL).

Prevent ad fatigue

The third challenge was to make sure that the audience didn't see our advertising too often, so that they didn't become irritated or tired of it, and so that we could engage more leads.

Conduct A/B testing

The fourth challenge was to carry out comprehensive testing with different creatives to determine which kind of content is most appealing to our target audience.

What we've done

Created an image ad that displayed "before" and "after" photos of each job side by side;
Utilized a 1% targeted website lookalike audience inside their service area's scope zip codes;
Directed ads to a conversional landing page.

The Results

67%

Increase in website sessions

29%

Increase in lead conversions

$19.6

Cost Per lead (during a 4-month campaign)

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