3D Models marketplace - e-commerce project case study

Customer request

Organic traffic growth in 3 regions: USA, UK, Canada;
Increase in the percentage of requests in the TOP
Link dynamics.

Category: Search Engine Optimization Services, E-commerce SEO Services

Let’s Begin Your Success Story

It’s very easy, leave a request and our manager will contact you within a day.

GET A PROPOSAL

Challenges

SEO Audit

A comprehensive website audit was performed to check SEO indicators, content components, technical errors, and the level of current external optimization.

The site is implemented using JS, we were faced with the task of setting up the correct indexing of the site using rendering.

Keyword research for 3 promoted regions

We collected the keywords by detailed examination of the search demand in 3 promoted regions: USA, UK, and Canada (the difficulty was in the specifics of the client's activities).

Backlinks profile

We carried out a detailed analysis of the link mass. The site did not have enough external links and donors. Work on the link mass was started at the beginning of the promotion.

Improving traffic to existing pages

We analyzed the positions of existing site pages in Google search results. We considered requests for which the site is ranked 20-30 + and started working to bring them to the TOP 10. This brought additional traffic. We worked not only with listing pages, but also with product cards.

Content Gap Analysis

We analyzed competitors' keywords, determined the relevance of the current site to them, and developed a strategy for finalizing landing pages and content.

What we've done

We carried out a number of tasks on setting up the correct indexing (checking the rendering implementation, optimizing robots.txt and sitemap.xml, setting up a webmaster, etc.).
Many technical errors have been eliminated. Difficulties arose with their correction due to the non-standard implementation of the site. We carry out constant monitoring of technical errors and their elimination in case of detection.
Website optimization works were carried out for 3 regions of promotion: USA, UK, and Canada. In the future, we analyzed other markets and offered entry to the markets of France, Spain, Germany, and Brazil.
We have created and optimized over 40 texts for landing pages of websites.
We have done some work to optimize filtering pages and tags.
From the second month of promotion, we began actively working on building up the link mass of the site, taking into account all regions of site promotion (guest posts, image distribution, bookmarking, crowd links, registration in catalogs, etc.). The rate of link building is steadily increasing throughout the entire period of promotion.

The Results

positions in search results

Improvements in positions in the TOP-10, TOP-20 and TOP-50 of the Google search engine (USA) by 4, 2 and 1.5 times relative to the start of the promotion.