A company selling parts for a home flight simulator

Customer request

Organic traffic growth;
Increase in the percentage of requests in the TOP
Increase in the number of leads.

Category: Search Engine Optimization Services, E-commerce SEO Services

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Challenges

SEO Audit

A comprehensive website audit was performed to check SEO indicators, content components, technical errors, and the level of current external optimization. All site URLs were non-CNC. We found problems preventing correct indexing, as well as many technical errors.

Keyword Research

Keyword Research

The process of collecting keywords took a lot of time due to the detailed study of search demand (both for product categories and for individual popular products) and all the client's wishes in priority areas. As a result of the selection, only target and frequency queries remained in the semantics.

Content Gap Analysis

Content Gap Analysis

We analyzed competitors' keywords, determined the relevance of the current site, and developed a strategy for finalizing landing pages and content. Also, the listing pages were optimized.

Backlinks profile

The site's link profile was underdeveloped. We worked out a comprehensive strategy and launched link building. The difficulty lies in the specifics of the client's activities and the creation of relevant, high-quality content for building the link mass.

On-page SEO

We carried out the workson the content component of the site: optimization and writing of texts, headings, meta tags, and linking implementation. Work was carried out to optimize and create landing pages, improve their quality. In addition, we fixed technical errors on the site, and configured the correct indexing of the resource.

What we've done

CNC was implemented for all pages of the site. Optimizing URLs and making them look like CNC has significantly improved the position of the site in the search results.
The main emphasis on the work was put on optimizing the promoted pages of the site (URL, meta tags, products), as well as building a link profile with a focus on requests for 20+ positions.
We have completed a number of tasks on setting up the correct indexing, optimized the website loading speed, and eliminated other technical errors.
From the second month of promotion, we began to actively work on building up the site's link mass (guest posts, crowd links, registration in catalogs, etc.).

The Results

positions in search results

Improvements in positions in the TOP 5 and TOP 10 of the Google search engine is 2 times relative to the start of the promotion.

organic search

+108%

new users

+ 89%

referring domains, Linking pages dynamics

82 referring domains, 700 Referring pages

new keywords

290+

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